As a Best Western Preferred Vendor, Lodging Interactive, an interactive and social media marketing agency exclusively servicing the hospitality industry, will introduce new pricing plans, financial service models, mobile website offerings and content management toolkits exclusive to members of THE WORLD’S BIGGEST HOTEL FAMILY® during the 2012 Best Western Supply Products Showcase, to be held October 11 to 13 at The Venetian in Las Vegas.
"Maintaining an up-to-date website and monitoring the various social channels for visibility and engagement is critical to brand success today," said DJ Vallauri, Lodging Interactive Founder and President. "Industry reports show direct bookings via the hotel's proprietary website are on the rise, and unprecedented numbers of travelers are being drawn to new and established social media sites — from Facebook, Twitter and You Tube to Google+, Pinterest, Instagram and Wikipedia — to name just a few. Lodging Interactive not only has the team in place to design prized hotel websites for Best Western properties, but our proficiency in managing those sites, along with establishing brand presence on all social media marketing and engagement channels, is unsurpassed."
Through Lodging Interactive's preferred vendor status, Best Western members will receive fresh and enhanced website content, effective social media marketing campaigns, reputation and consumer sentiment monitoring, social search engine optimization, and assistance with online engagement of social media strategic planning via its social media marketing agency, CoMMingle. In addition, Best Western hotels will have the direct benefit of featuring Lodging Interactive's Guest Review System directly on their Websites, giving travelers a place to post comments and score their hotel experiences based on service attributes. In turn, hotel managers will receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
Lodging Interactive is comprised of a team of more than 50 highly skilled web experts. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services. In May, Lodging Interactive was recognized by the Interactive Media Council Inc., winning three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year that the interactive and social media marketing agency exclusively servicing the hospitality industry has been recognized by the IMC for its aptitude in designing, developing, managing, supporting and promoting hotel websites.
"We are honored to be part of Best Western's preferred vendor program and look forward to meeting with members in October," Vallauri said. "Our unique online marketing techniques, combined with our social media marketing services, wins online business for hotels and resorts. Whether Best Western members need to supplement their current Internet marketing programs or establish new social media engagement programs, Lodging Interactive and CoMMingle will deliver proven services that are measured by clear definitive results."