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Lodging Interactive Becomes Best Western Preferred Vendor

As a Best Western Preferred Vendor, Lodging Interactive, an interactive and social media marketing agency exclusively servicing the hospitality industry, will introduce new pricing plans, financial service models, mobile website offerings and content management toolkits exclusive to members of THE WORLD’S BIGGEST HOTEL FAMILY® during the 2012 Best Western Supply Products Showcase, to be held October 11 to 13 at The Venetian in Las Vegas. 

"Maintaining an up-to-date website and monitoring the various social channels for visibility and engagement is critical to brand success today," said DJ Vallauri, Lodging Interactive Founder and President. "Industry reports show direct bookings via the hotel's proprietary website are on the rise, and unprecedented numbers of travelers are being drawn to new and established social media sites — from Facebook, Twitter and You Tube to Google+, Pinterest, Instagram and Wikipedia — to name just a few. Lodging Interactive not only has the team in place to design prized hotel websites for Best Western properties, but our proficiency in managing those sites, along with establishing brand presence on all social media marketing and engagement channels, is unsurpassed."

Through Lodging Interactive's preferred vendor status, Best Western members will receive fresh and enhanced website content, effective social media marketing campaigns, reputation and consumer sentiment monitoring, social search engine optimization, and assistance with online engagement of social media strategic planning via its social media marketing agency, CoMMingle. In addition, Best Western hotels will have the direct benefit of featuring Lodging Interactive's Guest Review System directly on their Websites, giving travelers a place to post comments and score their hotel experiences based on service attributes. In turn, hotel managers will receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.

Lodging Interactive is comprised of a team of more than 50 highly skilled web experts. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services. In May, Lodging Interactive was recognized by the Interactive Media Council Inc., winning three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year that the interactive and social media marketing agency exclusively servicing the hospitality industry has been recognized by the IMC for its aptitude in designing, developing, managing, supporting and promoting hotel websites. 

"We are honored to be part of Best Western's preferred vendor program and look forward to meeting with members in October," Vallauri said. "Our unique online marketing techniques, combined with our social media marketing services, wins online business for hotels and resorts. Whether Best Western members need to supplement their current Internet marketing programs or establish new social media engagement programs, Lodging Interactive and CoMMingle will deliver proven services that are measured by clear definitive results."

Drowning in a Sea of Social Media Mayhem? ‘CoMMingle Social+’ Comes to the Rescue

Just as hoteliers get comfortable with social media giants Facebook, Twitter, and You Tube, new sites are emerging, such as Google+, Pinterest, Instagram and Wikipedia to name just a few, that are making an equally big online marketing impact. To ensure hotels are covered across all social media channels, Lodging Interactive and its subsidiary CoMMingle are announcing a new level of service called CoMMingle Social+. CoMMingle Social+ serves as an extension to the hotel’s core social presence on Facebook, Twitter and You Tube plus it provides a fully managed presence on additional emerging social media marketing and engagement channels.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hospitality entities. Together, the companies are providing powerful new ways for hoteliers to interact with their guests and prospects and better grow and manage their use of social media channels.  

"CoMMingle Social+ is a service for hoteliers who already manage their own Facebook and Twitter accounts but also want to get involved in the new, emerging social engagement channels but do not have the resources in-house to handle it," said DJ Vallauri, Lodging Interactive Founder and President. "In addition, CoMMingle Social+ will add weekly postings on Facebook and Twitter for hotels that have pages but find it hard to consistently post during the week."

Through the CoMMingle Social+ program, team members will work with hotels to initially establish, and then manage on an ongoing basis, the following social networks & engagement channels:

• Google+ Business Page – CoMMingle will set up the page if needed and maintain weekly postings on the page and engage with consumers as needed;

• Pinterest – CoMMingle will create a Pinterest hotel account, relevant pin boards, and then pin images weekly to the boards. CoMMingle will also monitor and engage with consumers as needed;

• Facebook – CoMMingle will create additional apps for the property, above and beyond what is presently being managed by the hotel. Apps could include promotions, specials and contests;

• Ongoing Facebook & Twitter postings – CoMMingle will go a step further and assist hotels that have don't have the time to post content consistently to Facebook and Twitter by posting content weekly on the hotel’s behalf and engage with consumers as needed;

• Wikipedia – CoMMingle will set up a Wikipedia listing if one does not exist and create social links. CoMMingle will also monitor the Wikipedia listing quarterly and check content for accuracy.

With social media increasingly becoming an integral part of consumers' global travel habits, hotel operators are struggling with finding the internal resources to manage social networks and establishing effective social media marketing campaigns. CoMMingle is designed to assist hotels in engaging online with social media strategic planning, growing and managing social media channels, word-of-mouth marketing and experiential marketing, reputation and consumer sentiment monitoring, and social search engine optimization.

"The challenge for hoteliers is not just being visible via the various social channels, but being engaging, constantly monitoring content and keeping the conversations going," said Rosella Virdo, Director of CoMMingle Social Media Marketing. "That's where the success or failure of a social media marketing program comes to play. If a hotel does not have numerous dedicated staff members serving as its social media watch dog, it's easy for the plan to fall apart. With so many consumers being drawn to these new, relevant social media sites, it's near impossible for hoteliers to keep abreast of the chatter. With CoMMingle Social+, we become the eyes and ears of the hotel, monitoring conversations and posting instant replies if desired."