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Lodging Interactive Awarded for Exceptional Website Design

Lodging Interactive continues its website design winning streak. This month the company earned two Interactive Media Awards™ for Outstanding Achievement in website design. Presented by the Interactive Media Council Inc. (IMC), Lodging Interactive was recognized in the Hotel/Resort category for Green Mountain Inn and Lakeway Resort and Spa projects. This makes seven honors presented to Lodging Interactive by the IMC since 2011.

"Over the last three years, the Interactive Media Council has bestowed numerous awards to Lodging Interactive for our team's talent in designing, developing, managing, supporting and promoting hotel websites," said DJ Vallauri, Lodging Interactive Founder and President. "This is a huge honor that we do not take for granted. As a full-service digital marketing agency exclusively servicing the hospitality industry for more than a decade, we believe in maximizing results for our clients' sites; that includes managing website content, guest reviews, and our customers' overall online reputations. It is this comprehensive approach to e-marketing that makes our customers' websites stand out and achieve maximum optimization."

Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Since 2001, Lodging Interactive has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services, including: website design and development, search engine marketing, social media marketing, and online reputation management. The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. IMC serves as the primary sponsor and governing body of the award program.

Green Mountain Inn, located in Stowe, Vermont, and the Lakeway Resort and Spa in Austin, Texas, were selected by IMC as exceptional websites that increase the standards of excellence on the Internet. The sites are fresh, easy to navigate, use photos masterfully, are continually updated, and feature the latest seasonal promotions.

In addition to selecting Lodging Interactive for their Website designs, both properties are relying on the digital marketing agency for expanded SEO and pay-per-click services to enhance the efficiencies of each site. Green Mountain Inn also has tapped the talents of CoMMingle by Lodging Interactive, an outsourced social media marketing agency that works with hotels to grow and manage their use of social media channels, provide reputation and consumer sentiment monitoring, and more. Green Mountain's website and brand imaging also is mirrored via Lodging Interactive's eNewsletter service to send a consistent message from the hotel to its email list.

Website Design and So Much More . . .
Leveraging a team of more than 50 highly skilled online content experts, Lodging Interactive also offers a host of services to complement and support each hotel's site:

• HotelWebShows — A service enabling hotel marketers to add a personal touch to their websites by using crisp HD Video. All video produced through HotelWebShows by Lodging Interactive are 1080i quality and delivered in TV, Web and Mobile formats. Videos are available in 30 second, 60 second and 90 second lengths, and will include music and graphics.

• InnterACT Performance Portal — A website analytics and social service providing real-time website analytics, key performance metrics, and the latest social media monitoring tools.

• Guest Review System — Collect guest reviews directly on the hotel website. The Guest Review System enables hoteliers to manage and reply to guest reviews from one easy system for one low fee. Real-time guest review alerts are provided. Online reports can be viewed and downloaded.

• eNewsletter Service  — A fully managed program that mirrors the hotel's website and brand imaging, and includes professional copywriting, creative design, email list management, distribution and analytics reporting. Distributed monthly, the eNewsletter service contains content and offers that past, present and prospective guests will find informative and inviting, helping to build loyalty and revenues and driving prospects to the hotel's website. Analytical data related to the campaign is provided.

• Mobile Website Development — A FREE service made available to all new customers contracting full agency services, including website design and development, search engine marketing, social media marketing, and online reputation management. Through this service, hotels received a condensed version of their online website in a mobile format.

"There is so much more to Lodging Interactive than just website design," Vallauri said. "We offer a full suite of digital marketing and social media engagement services, exclusively tailored to the hospitality industry. Our ability to provide a customized approach for each client and superior customer service, really separates us from the pack.”

Lodging Interactive Wins Multiple Awards for Hotel Website Design

Lodging Interactive has been recognized by the Interactive Media Council Inc., winning three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year that the interactive and social media marketing agency exclusively servicing the hospitality industry has been recognized by the IMC for its aptitude in designing, developing, managing, supporting and promoting hotel websites.

Property sites designed by Lodging Interactive and receiving top honors include the Marriott Burlington in Massachusetts, the Denver Renaissance in Colorado and the Doubletree Oak Brook in Illinois. Nominations are accepted from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists, among others, from around the world. It is the mission of the IMC to increase the standards of excellence on the Internet, and the group welcomes all who will join in the effort.

"The third time certainly is the charm," said DJ Vallauri, Lodging Interactive Founder and President. "Earning three awards, three years in a row, validates the outstanding talent of our website design and search engine optimization teams. This group knows how to work together to deliver an attractively designed site that is optimized specifically for the purpose of attracting the hotel shopper when they are using the major search engines and social media network sites. We commend them for yet another job well done."

Lodging Interactive also offers website maintenance services to hotels via a Website Content Management System (CMS) which enables hoteliers to keep their websites fresh and updated at all times with the latest seasonal promotions. In addition, to make online marketing easier and more affordable for all hotels across all segments, the company recently launched a new Hotel Website Solutions program designed to offer web-marketing services at a low, month-to-month fee with all upfront costs removed. The service includes website design and management, reputation management, search engine marketing, real-time analytics and accountability, PLUS Lodging Interactive's Content Management System and its coveted Guest Review System.

"At Lodging Interactive, we understand the importance of a well-maintained and up-to-date website, as industry reports show direct bookings via the hotel's proprietary website are on the rise," Vallauri said. "Our team has the skill set necessary to design prized hotel websites — and keep those sites fresh with relevant content that is recognized by the various search engines, and benefit from customized programs."