Posts

Internet Advertising Hits New Revenue Record

"Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report.

Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this was both the highest first-half and second-quarter revenue ever recorded."

Read more at www.mashable.com

Following the Money in the Social Media Advertising Boom

"In the social media world a number of trends are dictating how, why and
where money gets spent–trends that will push the industry past the $2
billion mark in 2011, according to eMarketer's projections.

Not surprisingly, the biggest beneficiary of the current euphoria around
social is Facebook, with several estimates now pegging the company's
2010 revenue at better than $1 billion. That growth is being fueled in
part by what some advertisers see as competition to scoring prime advertising space on the site."

Read more at www.forbes.com