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#AskDJV Episode 29: Hotel Digital Marketing – Social Media Marketing

Are you a hotel sales manager?  Have you ever wondered how to capitalize on your online digital marketing efforts with your offline marketing campaigns?  In this week’s episode of #AskDJV, DJ Vallauri discusses what you can do to integrate your hotel social media marketing with your offline marketing efforts.

Hotel Social Media Marketing

How do you marry both online marketing and real world marketing?  Try some of the following hotel marketing tips:

  • Use something like Periscope (tell stories about your hotel) to stream live video about your hotel.
  • Describe memorable events from working on your hotel property
  • Explain why your hotel is special, but don’t try to “close”, instead, build a community around your hotel.
  • Do not underestimate the power of hotel email marketing. Use this tool as a way to get feedback, earn repeat guests and create a buzz about your hotel.

 

Remember these Hotel Marketing Tips:

  • Show a genuine interest in people
  • Respond to guests through the application, if someone is asking you a question, pause for a moment, answer them, then continue to live stream your hotel video
  • Be Yourself. Be genuine, concerned and a real person.
  • Find a common ground – if you are talking about weddings or social events, stick to the subject matter.
  • Tie your Hotel Internet Marketing efforts with your offline marketing efforts, ensuring that you are reaching your largest guest audience

We hope you enjoy Episode 29 of the #AskDJV show.  Come back next week when we discuss Negative Hotel Reviews and how you can avoid them.

Tweet me @DJVallauri using the hashtag #AskDJV, and your question could be featured on the show!

Until next week!

Lodging Interactive Rolls Out eNewsletter Service for Hotels

To complement its comprehensive set of integrated marketing and social media management services, Lodging Interactive is offering a turnkey email newsletter (“eNewsletter”) service for hotels. Lodging Interactive’s eNewsletter service is a fully managed program that includes professional copywriting, creative design, email list management, distribution and analytics reporting. 

According to recent polls, more than half of North American hotels (58 percent) are projecting marketing budget increases by at least 10 percent in 2013, and a StrongMail survey cites more than 56 percent of marketers planning to grow their email marketing budgets.

“Email marketing continues to be under utilized in our industry as hoteliers continue to juggle online marketing activities, mobile and social engagement.  Hoteliers simply don’t have the resources and copywriting skills to produce a consistent and professional monthly email newsletter,” said DJ Vallauri, Lodging Interactive’s Founder and President.  “As a result many hoteliers are opting to use generic email templates, which often look amateurish and often are ineffective.”

Using its team of skilled bloggers and copywriters, Lodging Interactive creates a dynamic monthly eNewsletter on behalf of the hotel that isn't a sales pitch. Rather, it contains content and offers that past, present and prospective guests will find informative and inviting, helping to build loyalty and revenues. The monthly eNewsletter may contain a welcome letter from the General Manager, news about happenings or points of interest in the local market, and a section that contains property offers for the month.

"Like all Internet marketing programs we offer at Lodging Interactive, this service is backed by data analytics that hoteliers can use to determine the effectiveness of their eNewsletter program," Vallauri said. "Hotel marketing managers can view analytical data related to their campaigns, from the number of eNewsletters sent and opened to the number of click-throughs on embedded links, the number of people who shared the eNewsletter with someone else, and where it was shared on the social channels, such as Facebook or Twitter.”

Lodging Interactive's eNewsletter service delivers a consistent message from the hotel to its email list. The hotel's email database is uploaded into Lodging Interactive's servers and managed on the hotel's behalf. This is the easiest and most professional way to enlist a professionally managed eMail marketing campaign that mirrors the hotel's website and brand imaging. Plus, it's being produced, distributed and managed by a team of more than 50 highly skilled online content experts who are vested in the hospitality industry.

How Baby Boomers Are Embracing Digital Media

'This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s chief Internet evangelist and one of the fathers of the Internet, turns 68 in June. The web, often viewed as a realm for just the young, is getting older.

The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it means to “get old.” It will challenge us to rethink how we use the web and how we engage older people with newer technologies."

Full article at www.mashable.com

Seeking to Weed Out Drivel, Google Adjusts Search Engine

"In a tacit admission that Web publishers are flooding its search engine with low-quality pages, Google has revised its methods to improve the usefulness of its results.

Google said the change would raise the rankings of high-quality Web sites and reduce those of lesser sites, affecting 12 percent of search queries."

Read the full article on www.nytimes.com

Report: Understanding online travel marketing trends

"The standout statistics from the bigmouthmedia Online Travel Report 2011 indicate that enthusiasm for the nascent social media and mobile channels is set to continue unabated, with social strategies taking a larger share of budgets than email marketing for the first time."

via www.hotelmarketing.com

read the full report: www.bigmouthmedia.com

U.S. hotel outlook uncertainty begins to dissipate

"The recovery of the U.S. lodging industry continues to improve, buoyed by a sustained expansion in the demand for hotel rooms across the country. Accordingly, Colliers PKF Hospitality Research has edged up its forecasts for U.S. hotel performance for 2010 and re-affirmed the outlook for 2011."

Read more via www.hotelmarketing.com

Internet Advertising Hits New Revenue Record

"Online advertising is thriving in the U.S., according to figures released in the latest IAB Internet Advertising Revenue Report.

Businesses and individuals spent approximately $12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the second quarter of 2009. In fact, this was both the highest first-half and second-quarter revenue ever recorded."

Read more at www.mashable.com

TripAdvisor traffic up 60%

"TripAdvisor has experienced tremendous growth in site
traffic, with more than 40 million unique monthly visitors, according to
comScore Media Metrix July worldwide numbers for TripAdvisor sites, up
60 percent from the beginning of the year. TripAdvisor additionally
features 20 million registered members, up from 15 million in January
2010.

TripAdvisor, already the world’s largest travel site,
celebrates becoming the first travel brand to have more than 40 million
unique visitors in one month."

Read more www.hotelmarketing.com

Following the Money in the Social Media Advertising Boom

"In the social media world a number of trends are dictating how, why and
where money gets spent–trends that will push the industry past the $2
billion mark in 2011, according to eMarketer's projections.

Not surprisingly, the biggest beneficiary of the current euphoria around
social is Facebook, with several estimates now pegging the company's
2010 revenue at better than $1 billion. That growth is being fueled in
part by what some advertisers see as competition to scoring prime advertising space on the site."

Read more at www.forbes.com