Reaction To Controversial TripAdvisor Reviews

It’s getting to be “review turnabout time” as more tourist-oriented providers attempt to dilute the influence of TripAdvisor in an effort to take more control of reviews.  New article worth reading on Travel Mole:!Y!s~vY



TripAdvisor traffic up 60%

"TripAdvisor has experienced tremendous growth in site
traffic, with more than 40 million unique monthly visitors, according to
comScore Media Metrix July worldwide numbers for TripAdvisor sites, up
60 percent from the beginning of the year. TripAdvisor additionally
features 20 million registered members, up from 15 million in January

TripAdvisor, already the world’s largest travel site,
celebrates becoming the first travel brand to have more than 40 million
unique visitors in one month."

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TripAdvisor launches “Reviews at a Glance”

"TripAdvisor's new feature summarizes the most frequent review phrases
for hotels with the a large number of reviews on TripAdvisor. The
feature gives travelers a new way to quickly browse the pros and cons of
a particular property, making it faster and easier to get the world’s
most trusted travel advice."

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