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#AskDJV Episode 30: 3 Tips on avoiding Negative Hotel Reviews

It’s inevitable.  Every hotel is going to have negative reviews at one time or another.  In Episode 30 of #AskDJV, we discuss what you can do to minimize negative hotel reviews.

Negative Hotel Reviews – Tip #1

Be Pro-active.  There are many times a guest will be staying at your hotel and it takes 2-4 hours for someone from the property to even send an acknowledgement to them.  You want to prevent your guest from going to social media marketing channels such as Twitter, Facebook, TripAdvisor or another OTA and posting a negative comment or hotel review.  Speed is of the essence when it comes to avoiding hotel reviews.

Negative Hotel Reviews – Tip #2

Own the problem or complaint – even if it isn’t your department.  Whether the complaint belongs to you or not, own it, take responsibility for it and try to turn a guest complaint into a positive hotel review.  Don’t blame someone else or look for the “easy” way out of the situation.

Negative Hotel Reviews – Tip #3

Restore confidence and goodwill with your hotel guests.  Remember, to put yourself in your guests’ shoes.  If you were staying at a hotel and someone promptly attended to your issue with a positive attitude, wouldn’t you be more likely to write a positive review about your experience?

Sometimes, all it takes to avoid negative hotel reviews is to be attentive and caring when responding to guest complaints.  Learn more about what you can do to avoid negative hotel reviews today.

Thanks for watching. Until next week!

Why Aren’t Hotels Responding to Guest Reviews Online?

Hotel reception with bell

Hotels that respond to reviews see an increase in overall review ratings and booking
inquiries. The benefits are well documented, and yet hoteliers still are not responding.

If a guest fills out a comment card on-site, emails a hotel’s customer service address or even calls to share their frustration or praise about a recent visit, hotels know to read the card, answer the email or return the call. So why, in an age where everything is done online and the majority of consumers rely on travel and hotel reviews before booking a trip, do hoteliers still miss the opportunity of responding to online reviews?

Ideally, hoteliers would pre-empt a negative experience before it ever made it online, while a guest is on-site. Realistically, that is not possible to do each and every time, for each and every guest. When hoteliers are unable to provide the experience that meets or exceeds a guest’s expectations, taking advantage of posting a management response is an important step in protecting a hotel’s online reputation. This step, however, is something only a small amount of hoteliers do with an average of just 36% of hotels responding.

Hotel guests can post reviews of a stay to over 100 review sites, according to the 2014 Hotel Reputation Benchmark Study, however, hotel management is barely responding to two of the largest review sites online. 56% of hoteliers offer replies to TripAdvisor reviews and just 17% respond to those that review their experience on Expedia.

There is ample proof from a variety of studies that it is in a hotel’s best interest for hoteliers to respond to the online reviews that their property receives. Often boosting a hotel’s rank or rating, bookings or booking inquiries and even justifying an increase in room rates.

Consider these guest review statistics:

A 2014 TripAdvisor study noted a connection between the rates of management responses with the average review rating a hotel receives. Properties responding to over 65% of the reviews they received saw an average review rating of 4.15.

Is this because guests magically experience only positive stays? Not according to the researchers at Boston University who deduced that perhaps the most impactful result of providing management response is that, “consumers with a poor experience become less likely to leave a negative review when hotels begin responding.”

This can be seen across the industry where 75% of reviews are four- and five-star reviews while less than 10% are one- and two-star reviews, according to the 2014 Hotel Reputation Benchmark Report. Do not be fooled though, while one-star reviews make up the lowest percentage of all reviews, the number of total reviews are increasing and the volume of both one-star and five-star reviews are seeing the biggest surge.

While hoteliers aren’t responding to reviews, it seems that they recognize that they should be and are taking steps to begin penning replies. According to Ipsos and TripAdvisor’s 2014 TripBarometer Report, six in 10 hoteliers say that investments in reputation management would increase in the next 12 months. The commitment to invest is a new way of thinking for hoteliers who may finally be ready to reap the benefits of replying to reviews by providing management responses. This is the second largest increase in investment priorities, only surpassed by small renovations – a list of property refreshes likely taken from what guests point out in negative reviews.

Hoteliers cannot afford to neglect review responses any longer, especially if their competitive set is making plans to reply to guest reviews. Hoteliers that understand the importance of management responses and how essential it is to invest in them, but may not have the time to take on the task can look to Lodging Interactive’s CoMMingle Reputation Management services as a complete solution for handling review responses.

We provide a personalized approach to management responses that hotels find to be invaluable. CoMMingle Reputation Management monitors, collects and researches reviews and provides suggested responses for approval by hotel management. We also post the approved responses to the review sites as a feature of the service. Contact us or call 877.291.4411 to learn more.

Lodging Interactive Hosts Free Social Customer Care Webinar

Hoteliers can discuss the importance of social customer service on Twitter with industry experts.

Lodging Interactive, worldwide provider of innovative Internet marketing and online reputation management solutions exclusively servicing the hospitality industry, will present a complimentary webinar on Tuesday, August 12 to discuss the importance of social customer care and how your property can increase the level of social customer service it offers in-house guests.

Social Customer Care – Is Your Hotel Listening?
Tuesday, August 12, 2014
1:00 – 2:00 PM EDT
Registration Link

With 72% of people expecting a response within an hour on Twitter when issuing a complaint, according to Lithium Technologies survey data, hoteliers need to find a way to provide personal, proactive customer care online.

Hosted by Lodging Interactive’s Founder and President, DJ Vallauri and Director of CoMMingle Social Media, Rosella Virdo, the hour-long webinar will cover the essentials for providing effective social customer care, how to best utilize social customer service to resolve potentially negative situations as well as how Social Voices, a 24/7/365 social listening service, can assist hoteliers in staying connected with guests throughout their stay.

“Properties need to position themselves to stay competitive in a consumer world that looks to social media to resolve customer service issues in real time,” says Vallauri. “Recognizing how your guests are trying to reach you and building a robust social customer care system to deliver superior service is essential.”

Register online to attend this complimentary social customer care webinar.

To learn more about Lodging Interactive’s Social Voices and how it can help hoteliers actively listen and rapidly respond to the online conversations regarding their properties, please visit our website.

Top 5 Marketing Must Haves Any Hotel Can Afford

Just because a hotel may not have a $50,000+ marketing budget, it doesn't mean that its marketing department can't compete effectively and build a strategic plan that includes website updates, guest reviews, mobile marketing, social media monitoring and management, and reputation management. For a small investment, Lodging Interactive, a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry, can cost-effectively provide hoteliers with these "Top 5" digital marketing elements that are key to building online awareness and maintaining a competitive edge in 2014.

"You don't need a lot of money to have an effective digital marketing program," said DJ Vallauri, Lodging Interactive Founder and President. "Instead, hoteliers with limited budgets simply need a partner with proven and award-winning digital content and creative skills . . . an advisor that can easily extend its expertise from the Web to mobile and social media programs . . . and a hospitality  specialist that can provide initial consulting, supplemental assistance or a total outsourced program with pricing and program flexibility to make it successful. All that and much more — from building quarterly landing pages and Facebook widgets to creating online videos and email marketing campaigns — is available affordably today through Lodging Interactive."

Lodging Interactive has identified five elements as must-haves for hotels with limited budgets in 2014, and offers affordable programs for supporting each of these mission-critical items.

1.  Website Updates:  So you have a website. Good. When was the last time you refreshed its content? Continually adding new photos makes the website more visually appealing. Is the site interactive? Updating content to include press releases and blogs that are linked to your hotel’s various social media channels will ensure more chatter and visibility. Are you reaching your intended audience? Someone needs to be accountability to ensure that the web page is meeting goals. If a limited budget includes limited human capital, seek the expertise and assistance of an outside digital marketing agency that specializes within the hospitality industry.

Through Lodging Interactive's Hotel Website Solutions program, hotel marketers can refresh their web site every two years, at no additional cost, PLUS they receive:

• RFPLink group lead capture and reporting
• Online analytical reporting
• Homepage call-to-action tile images
• Website Hosting and Server Management
• Robust Content Management, and
• Guest Review System at no additional cost.

2.  Guest Reviews: A June 2013 Local Consumer Review Study reveals that 79 percent of consumers trust online reviews as much as personal recommendations. If that's not a compelling enough reason as to why a review program should be part of the hotel's website, consider this: The latest Nielsen Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, found that 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Nearly six-in-10 global online consumers (58 percent) trust messages found on company websites, and half trust email messages that they signed up to receive.

Lodging Interactive offers a turn-key Guest Review System that gives travelers a place to post reviews and score their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities. The GRS keeps guests on the hotel's website and away from the OTA’s. In addition, travelers can share their reviews on Facebook with their network of friends, opening up avenues to new booking audiences, and again, more revenues. Lodging Interactive's Facebook Widget links comments from the hotel's website to its Facebook page in real time.

3.  Hotel FAQs: Does your hotel website answer "all" your guest's questions? If your web presence is limited to the brand site, the answer is probably "no." As a do-it-yourself or fully-managed service, Lodging Interactive will oversee a hotel's online FAQ listing, including developing questions people typically ask, sourcing the answers from the hotel, and allowing new questions to be asked by consumers online to help hotels increase conversion rates, maximize organic search and boost SEO rankings.
 
Through the HotelFAQs.info service, Lodging Interactive will add a "Check Out Our FAQs" float button for every page of the hotel's website. Standard FAQ categories are what you’d expect such as "Events & Attractions," "Accommodations," "Dining," "Meetings & Conventions," "Local Area Fun," etc., and each hotel can set up an unlimited amount of categories to meet their unique needs. When a traveler clicks on the category, he or she is navigated to the FAQ page that provides details about each topic. HotelFAQs.info easily integrates into any hotel’s Facebook page and blog.  Fully mobile compatible, HotelFAQs.info enables smartphone users to also benefit from vital FAQ content, thereby supporting and increasing mobile booking conversion rates.

4.  Social Media Monitoring & Management: Did you know that Google+ has taken over the No. 2 social media position from Twitter?  According to reports, it may even replace Facebook in the No. 1 spot in a few years. Hoteliers who are only familiar today with the top three social media channels will find themselves falling dramatically behind their competition in 2014 if they don't market themselves via Google+, Pinterest and other critical social media outlets.

If your hotel is having a tough time understanding the value of these important marketing channels, don’t ignore them.  Instead, partner with a social media engagement company that offers a turnkey service for creating and professionally managing Google+ Business Pages and boosting Search Engine Optimization positioning. One that acts as an extension of a hotel's marketing department, and takes a pro-active role in managing each property's online presence and communications to not only Google+, but to all social media networking communities.

5.  Reputation Management: Hotels of all sizes have begun to add social media technologies that monitor a hotel's or brand's online reputation, but unless those tools are being maximized, reputations and business practices can still suffer. Lodging Interactive believes that it takes people, in addition to technologies, to make reputation management effective. Lodging Interactive has teamed up with leading hospitality reputation-management companies to supplement their technology applications and provide the human resources necessary to answer guest reviews and manage guest responses on behalf of the hotel. Properties using solutions from outside reputation-management companies can outsource the social media monitoring and guest review response portion to Lodging Interactive.

"Independent hotel operators may think that they can't compete with the big boys because they lack the financial and human resources and support systems that a franchise provides — but that's a huge misconception," Vallauri said. "Through a trusted partner like Lodging Interactive, an independent hotel can benefit from the same and in many cases more comprehensive online marketing services offered by the brands, and with flexible pricing options.

"Our team of experts are tackling these issues daily for hoteliers with limited budgets. The end result is a sizeable return on owners' investments and a solid digital marketing strategy that is turning online lookers into bookers."

Lodging Interactive’s Top 5 Budget Items for 2013

As the dreaded budget season draws near, hoteliers need to place a more strategic focus on digital marketing for 2013, especially when it comes to their social, local and mobile marketing efforts. Lodging Interactive and its subsidiary CoMMingle have identified five digital marketing must-haves to add to the budget in order to remain competitive in 2013, especially today's price-conscious mid-size and independent properties.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. CoMMingle by Lodging Interactive is an outsourced social media marketing agency that develops customized solutions for hospitality entities. Together, the companies have identified the following top five ways for hoteliers to interact with their guests and prospects and better grow and manage their use of online marketing and social media channels for 2013 and beyond:

1. Keep Your Hotel’s Website "Fresh":  Just because a hotel updates or makes corrections to its webpage doesn't automatically make it "fresh." Hotels need to continually add new photos to make the website more visually appealing. New content also needs to continually be added, such as press releases and blogs that also can be linked to the various social media channels to ensure more chatter and visibility. Finally, there needs to be accountability to ensure that the web page is meeting goals and reaching its attended audience.

All these things can be accomplished easily and affordably in 2013 via Lodging Interactive's Hotel Website Solutions program. By adopting Hotel Website Solutions, hoteliers can refresh their web site every two years, at no additional cost. Included in the package is:

• RFPLink group lead capture and reporting
• Online analytical reporting
• Homepage call-to-action tile images
• Website Hosting and Server Management
• Robust Content Management, and
• Guest Review System at no additional cost.

2. Take Control Of Your Hotel’s Guest Reviews: It's a known fact that hotels are dependent on reviews and that travelers will seek online reviews just prior to making their online reservations. Knowing if a review is legitimate is confusing for travelers, but knowing how to best manage guest reviews is even more perplexing for managers. Lodging Interactive has designed a way to simplify the guest review process. The company's Guest Review System offers a turn-key system that enables a hotel's proprietary website with the ability for travelers to post reviews and score their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.

In addition, Lodging Interactive's Guest Review System keeps guests on the hotel's website and turns lookers into bookers at higher hotel rates when compared to the OTA’s. Hotels risk losing website visitors if those potential bookers are forced to leave the website in search of guest reviews on third party websites such as Orbitz, Travelocity, Expedia or Hotels.com that sell rooms purchased from hotels on a net rate model. Once gone, they may never come back.

All that is required for a hotel to get up-and-running is a snippet of code inserted on the hotel's Website. Once initiated, managers can immediately begin collecting real-time reviews on their own websites and respond to customer concerns in real time. This empowers hoteliers to interact personally with their most valued direct customers. When guests take the time to post their experiences, their time, effort and patronage should be recognized and rewarded with an immediate reply. The Guest Review System alerts management in real time when reviews are posted. This ensures that there are no delays in communication, and the appropriate staff can immediately fix any pending problems before the customer leaves the property.

3. Mobile Marketing: Industry analysts predict that the mobile web will be more far reaching than desktop Internet use by 2015. Therefore there's no time like the present to jump on the mobile bandwagon and start reaching mobile savvy travelers via the channels and devices they depend on daily. With a mobile website, hotels can offer mobile users a dynamic and streamlined user experience regardless of mobile device.

Lodging Interactive provides FREE Mobile Website Development to all new customers contracting full agency services. Any hotel company partnering with Lodging Interactive for website design and development, search engine marketing, social media marketing, and online reputation management will receive a complimentary mobile webiste. Mobile pages can detail the property, including description of rooms, amenities, premise, packages, restaurants, spas, recreation facilities, loyalty programs and online reservations. Additional features may include mapping and directions, click-to-call functionality, photo gallery, embedded video capability, convention and/or meeting listings, social media links, guest reviews and more. Mobile website management and hosting also is provided by Lodging Interactive.

4. Social Media Monitoring & Management: Today hoteliers are getting comfortable with social media giants Facebook, Twitter, LinkedIn and You Tube. But new sites are emerging, such as Google+, Pinterest, Instagram and Wikipedia to name just a few that are making an equally big online marketing impact. It's critical that hotels are covered across all social media channels in order to be effective. The problem is finding the internal resources to manage social networks and establishing effective social media marketing campaigns. CoMMingle will assist hotels in engaging online with social media strategic planning, growing and managing social media channels, word-of-mouth marketing and experiential marketing, reputation and consumer sentiment monitoring, and social search engine optimization.

Hotels that can't afford to have an internal, full-time social media watch dog can now cost-effectively budget the services of Lodging Interactive and CoMMingle in 2013 to become the eyes and ears of the hotel, monitoring conversations and posting replies if desired. CoMMingle will work with hotels to initially establish, then manage on an ongoing basis, the following social networks & engagement channels:

• Google+ Business Page – CoMMingle will set up the page if needed and maintain weekly postings on the page. 
• Pinterest – CoMMingle will create a Pinterest hotel account, relevant pin boards, and then pin images weekly to the boards. CoMMingle will also monitor and engage with consumers as needed.
• Facebook – CoMMingle will create additional apps for the property, above and beyond what is presently being managed by the hotel.
• Ongoing Facebook & Twitter postings – CoMMingle will go a step further and assist hotels that don't have the time to post content consistently to Facebook and Twitter by posting content weekly on the hotel’s behalf.
• Wikipedia – CoMMingle will set up a Wikipedia listing if one does not exist and create social links. CoMMingle will also monitor the Wikipedia listing quarterly and check content for accuracy.

5. Reputation Management: Hotels of all sizes have begun to add social media technologies that monitor a hotel's or brand's online reputation, but unless those tools are being maximized, reputations and business practices can still suffer. Lodging Interactive believes that it takes people, in addition to technologies, to make reputation management effective. That's why Lodging Interactive and CoMMingle have teamed up with leading hospitality reputation-management companies to supplement their technology applications whereby CoMMingle provides the human resources necessary to answer guest reviews and manage guest responses on behalf of the hotel.

Hotels using solutions from companies such as Revinate can outsource the social media monitoring and guest review response portion to Lodging Interactive. Logging in as the hotel, the CoMMingle team will reply to guest reviews accordingly, always keeping the hotel apprised of comments and alerting it to concerns.

2013 Bonus Tips:
In addition to Lodging Interactive's top 5 budget recommendations, here are other items every hotelier should plan for in 2013:

1. Quarterly landing pages to promote seasonal activities through the website.  When properly keyword optimized landing pages provide fresh, relevant content for search engines and website visitors.
2. Facebook applications development to leverage a hotel’s website promotions on the largest social media engagement channel.
3. Create independent videos for the promotion of hotel meeting space and packages, weddings and other social events.  Once created, optimize them and host them on YouTube.
4. Consistent email marketing programs targeting travel agents and meeting planners.  Email marketing remains very effective and every hotel website should maintain it’s own email capture widget.

 

Lodging Interactive and Masterminds Form Strategic Partnership

Lodging Interactive is pleased to announce a strategic partnership with Masterminds, a leading full-service travel and leisure creative advertising agency in Egg Harbor Township, N.J. This new alliance transforms the company from an interactive and social media marketing agency to one offering a comprehensive set of integrated marketing and media planning services, from branding to television/radio/video production and more.

"We are thrilled to strengthen our interactive marketing capabilities by offering our clients Masterminds' award-winning agency services through this partnership," said D.J. Vallauri, Lodging Interactive Founder and President. "Masterminds completes our product offering enabling us to offer fully integrated online and offline marketing plans with a proven track record for getting results. Masterminds’ talent has garnered an impressive collection of awards for their work in print, TV, radio, outdoor, online, direct mail and the disciplines of guerilla and experiential marketing. Their results-oriented approach to media advertising utilizes up-to-the-minute research from Nielsen, Arbitron, Simmons, Scarborough and others to evaluate all options and achieve maximum value for our clients' investment dollars.

Through its partnership with Masterminds, Lodging Interactive has the comprehensive resources to offer upgraded services to customers who require branding consultation, integrated advertising plans, award winning creative and full service media planning and management. The company’s ability to provide a single point of contact ensures a truly integrated marketing solution delivering proven results for hospitality customers.

"Today Lodging Interactive is a complete, one-stop-shop for everything marketing and advertising related that hotels, spa’s and restaurants need to stay competitive," he said. "By expanding our product offering to now include services typically offered only by large-scale ad agencies, Lodging Interactive is creating even more value for our customers."

Lodging Interactive remains focused on delivering comprehensive interactive marketing services exclusively servicing the hospitality industry, while its CoMMingle division continues to provide outsourced social media marketing services and reputation management.  New agency services, powered by Masterminds, now include:

• Integrated Marketing Plans
• New Product Introductions
• Branding Campaigns
• Logo Development
• Television Production
• Radio Production
• Media Planning & Placement
• Interactive Advertising
• Promotional Development & Sweepstakes
• Customer Loyalty Programs
• Direct Mail Programs
• E-blasts & Newsletters
• Photography & Videography
• Market Research
• Sales Kits
• Brochures
• Mobile Marketing

From Nancy Smith, CEO Masterminds: “Masterminds is pleased to partner with Lodging Interactive and looks forward to working together to provide truly integrated marketing and advertising solutions to a broad range of hospitality and leisure clients. To often, clients are forced deal with a variety of agencies in order to get interactive, social and traditional advertising services. Our unique partnership provides best in class services through a single agency relationship. We are especially pleased with this partnership because both companies share a unwavering commitment to client service and client satisfaction.”

Lodging Interactive Giving Hoteliers Control over Hotel Website Content

When it comes to online marketing, "Content is King," and the more content the better. Hoteliers are finding that fresh content translates to better search engine optimization on Google, Yahoo and Bing and other search engines. What this means to hoteliers is the more often content is refreshed, the more likely travelers will find the site, and not only will they stay longer, but they ultimately will book while there. If your hotel website is outdated but you don't have the resources to keep it maintained, Lodging Interactive has developed a Content Management System (CMS) that makes it easy for your content to reign supreme.

Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. In addition to content management, the company offers website design and management, reputation management, search engine marketing, real-time analytics and accountability, and an online Guest Review System.

"Refreshing a website can be a tedious task unless you have the right tools in place," said DJ  Vallauri, Lodging Interactive Founder and President. "Our CMS is easy to use and extremely comprehensive, enabling hoteliers to update or add content anytime, anywhere, and without any hassle.”

Last month Lodging Interactive earned three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year the company was recognized by the Interactive Media Council for its aptitude in designing, developing, managing, supporting and promoting hotel websites. 

Using the Lodging Interactive Content Management System, hoteliers can:

• Manage website text content
• Add, delete and modify pages
• Manage header/footer navigation items
• Manage website images and photo gallery images
• Manage the entire site’s Search Engine Optimization (SEO)
• Instantly create updated XML site maps

"With our CMS tool, all updates are performed in real time," Vallauri said. "The CMS is browser-based, with no software to download and no technical skills required to operate it."

To help make online marketing easier and more affordable for all hotels across all segments, Lodging Interactive recently launched a new Hotel Website Solutions program designed to offer web-marketing services at a low, month-to-month fee with all upfront costs removed. Hotels that enroll in this program will automatically receive Lodging Interactive's CMS.

"Today a well-maintained and up-to-date website is critical to remaining competitive in the market and driving more direct bookings to your hotel," Vallauri said. "By giving hotels control over their content, it enables them to continually find new ways to redirect travelers from third-party sites to their proprietary websites. And today, direct bookings are the name of the game."

Is Your Hotel Website Ready for Summer?

With summer right around the corner and industry indexes projecting travel on the rise in the coming months, hoteliers need to have their websites looking and functioning their best in order to attract travelers and turn lookers into bookers. According to a May 2012 article titled: Forecast Optimistic For Upcoming Summer Travel, 92 percent of Americans will take a vacation this summer. To help hoteliers better plan their seasonal online marketing strategies, Lodging Interactive has developed a new Hotel Website Solutions program that delivers online marketing service and support at a low, month-to-month fee with all upfront costs removed.

Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry. The company's new Hotel Website Solutions service includes website design and management, reputation management, search engine marketing, real-time analytics and accountability, PLUS Lodging Interactive's Content Management System and its coveted Guest Review System. The program enables hoteliers to refresh their web site every two years at no additional cost.

"Website design and development, hosting, maintenance, and search engine optimization is more important today than ever before," said DJ Vallauri, Lodging Interactive Founder and President. "Our new Hotel Website Solutions program not only delivers those services, but it makes them far more affordable. This summer, travel is projected to return to pre-recession levels. Until that happens, hoteliers can't afford to buy into a costly, full-service web-management program to remain competitive, nor should they have to. Lodging Interactive is giving hoteliers the ability to refresh their websites with no red tape or going into the red to do it."

Included in the Hotel Website Solutions package, hotels will receive:
• RFPLink group lead capture and reporting
• Homepage call-to-action tile images
• Website Hosting & Server Management
• Robust Content Management Solution
• Guest Review System
• Initial SEO research and analysis
• Creation of strategy and implementation
• InnterACT client portal real-time web analytics
• Weekly website analytics
• Monthly SEO ranking reports
• Quarterly SEO refresh (review, analysis and implementation recommendations).

Summer Survey Says:
In March, SpringHill Suites by Marriott commissioned independent research company TNS to conduct its 3rd Annual Vacation Attitude Study. The online summer survey (which polled 1,000 consumers between March 13 and March 18, 2012) indicates the following:
• 58 percent of Americans reported they will use at least one online travel site to read reviews, book accommodations, find deals or scan guidebooks.
• More than one-third of people (36 percent) expect to spend just two hours or less researching their summer vacation, with a national average of five hours’ planning.
• Travelers with children are most likely to plan their vacations quickly, with 48 percent making plans in one month or less, compared to those without kids, of whom 60 percent will take two months or more to prepare.

"At Lodging Interactive, we understand the importance of a well maintained and up-to-date website," Vallauri said. "With digital media making it possible for consumers to book travel quickly and with little advanced notice, it's critical that a hotel's website is up to date, showcasing the most relevant features that keep visitors captivated. Being able to read guest reviews directly on the hotel's website, for example, is having a positive impact on turning lookers into bookers. Hotel Website Solutions will enable hoteliers, regardless of their hotel segmentation, to keep their websites fresh with relevant content that is recognized by the various search engines, and benefit from customized programs."

Hotels interested in learning more about Hotel Website Solutions should call 877-291-4411 or visit www.LodgingInteractive.com.