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Meet +1: Google’s Answer To The Facebook Like Button

"Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches today as part of Google’s search engine, allowing you to “+1″ the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you."

Read the complete article at www.searchengineland.com

 

Seeking to Weed Out Drivel, Google Adjusts Search Engine

"In a tacit admission that Web publishers are flooding its search engine with low-quality pages, Google has revised its methods to improve the usefulness of its results.

Google said the change would raise the rankings of high-quality Web sites and reduce those of lesser sites, affecting 12 percent of search queries."

Read the full article on www.nytimes.com

Is Microsoft Unintrusively Adding Search History To Its Algorithm?

"Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a factor in search results, the conference site reported.

Shum will explain the changes being made at Bing and how the engine is using a "Dialog Model that consists of three building blocks: an indexing system that comprehensively collects information from the web and systematically harvests knowledge, an intent model that statistically infers user intent and predicts next action, and an interaction model that elicits user intent through mathematically optimized presentations of web information and domain knowledge that matches user needs."

Complete article on searchenginewatch.com

Google to Make Its Core Products More Social

"Google will most probably launch its social network, Google Me,
later this year. However, the secretive project might be more of an
added layer to Google’s existing products and services than an entirely
new service.

“We’re trying to take Google’s core products and add a social component,” Google CEO Eric Schmidt said at the Google Zeitgeist conference on Tuesday.

Rumors about Google building a Facebook competitor became slightly more convincing back in August, when Google acquired Ångströ, a service that brings intelligent search results on someone’s professional network, as well as social app company Slide."

Read more at www.mashable.com