Are there web crawlers creeping around your site? You had better hope so. Web crawlers are computer programs that the search engines use to gather data and index information from a website. Today, Lodging Interactive is offering a FREE Website Structure Audit Report that provides insightful data about crawl statistics, crawl availability, content and structure crawl stats and more.
Lodging Interactive is an award-winning, interactive and social media marketing agency exclusively servicing the hospitality industry. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services, including: website design and development, search engine marketing, social media marketing, and online reputation management.
"When it comes to website optimization, most hoteliers are cognizant of keeping content fresh — from updating specials and photos to adding blogs and social media links — or at least they should be," said DJ Vallauri, Lodging Interactive Founder and President. "While each of these elements is vital to a successful web presence, there are far more 'structural' elements that need scrutinizing. Lodging Interactive has the resources and analytic tools in place to drill down and dissect all the critical components, from analyzing domain statistics and social activity, to examining search engine distribution and link status. Let's face it, a broken link could leave your customers hanging.
"In order to have a successful online marketing program, hotel marketers must know how to make website optimization work for them," Vallauri said. "Knowing how to attract the Internet's search engines isn't an easy task. Lodging Interactive has developed analytical tools that search a hotel's site for missing or empty title tags, duplicate page titles, duplicate code, empty meta description tags, conflicting character encoding, lengthy URLs, and the dreaded 'frame.' The fastest way to hamper an Internet site crawler is to build a website that contains 'frames' because most search engines can't penetrate them. Each of these details may seem tedious, but they determine the ranking of a webpage."
Now through January 1st, Lodging Interactive will provide hotels at no cost with their own individual Website Audit Report that scours their websites looking for structural breaches. The audit will test web pages and links for valid syntax and structure, monitor the site to see when its structure and contents change and more. To sign up for the FREE Website Structure Audit Report, click here.
It's Time to 'InnterACT '
Existing customers or those partnering with Lodging Interactive for full digital marketing services, including website design and development, search engine marketing, social media marketing, and online reputation management, also can benefit from the company's real-time website analytics, key performance metrics, and social media monitoring tool, InnterACT. Using a digital dashboard, hoteliers can remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site. The system provides real-time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.
"InnterACT is an online performance portal that contains the data necessary for hotels to access key metric reports to see how well their website is performing," Vallauri said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on the search engines and view their traffic and determine where it's coming from.
"The bottom line is this: Whether you need a one-time audit of your website structure or prefer to outsource the analytics process to us ongoing, hoteliers can rest comfortably knowing that their marketing messages and reputations are in extremely capable hands that deliver results," he added.