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TripAdvisor Says Google Won’t Stop Using Its Content

TripAdvisor LLC says Google Inc. has refused its requests to stop using content from TripAdvisor.com, the travel information and reviews site, on Google services that could compete with TripAdvisor.

In an interview this week, Chief Executive Stephen Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor’s user-generated reviews of businesses such as hotels in its Google’s Place pages and Hotpot business-reviews service. Mr. Kaufer said those services compete for Web traffic with his company’s site.

Read the full story at The Wall Street Journal

Google + Bing Confirm that Twitter/Facebook Influence SEO

"As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing's announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward."

Read more at www.seomoz.org

Social links become key to SEO

"Social media has become such a big part of the web, it’s nearly impossible to rank well on competitive terms if you don’t have any social presence. Basically, social media is an important part of SEO because Google trusts links created by actual users/human beings, and social links are integral to creating an organic linkscape."

Read more at www.hotelmarketing.com

Google’s Chief on Social, Mobile and Conflict

"Lately, stories about Google often seem to be stories about conflict — Google knocking heads with China or the Justice Department or Facebook.

For Eric E. Schmidt, Google’s chief executive, that is a good sign.
“This is winning,” he said this week, speaking to a group of reporters
at Google’s Zeitgeist conference in Arizona. “If we were losing, we
would not have these problems.”

Mr. Schmidt gave a few updates on those conflicts and rivalries, as
well as some others. Expect to see social tools from Google this fall,
he said, but do not expect a brand new social network. Instead, Google
will add social components to its core products."

Read more by Claire Cain Miller at http://bits.blogs.nytimes.com

Facebook Search Now Displaying Top “Liked” Stories from Across the Web

"In today’s world of real-time status updates, search is evolving to account for the social nature of the web. Facebook
is pushing forward in this direction with on-site search functionality
that now displays search results — for Facebook and web content — based
on “Likes” and shares.

Facebook appears to have quietly rolled out
the beefed-up search offering some time over the past few days; it was
first spotted by All Facebook.

From the looks of it, Facebook is ranking results based on how users engage with content via its social plugins.
It’s unclear how Facebook is defining its formula — the formula seems
to account for shares and Likes from a member’s friends as well as
shares and Likes from everyone else to determine an item’s placement."

Read more at www.mashable.com

Google tests search that delivers results as you type

"Google is developing a new kind of search capability that delivers the results instantly as you type the letters.

The new experiment was discovered by search engine optimization (SEO) consultant Rob Ousbey, who noticed the results being delivered instantly and then recorded a video to show it. Google confirmed to TechCrunch
that the video is real. It will be interesting to see if the new
capability is launched as a standard part of Google’s search engine. It
could save us all time as we type familiar searches where we know that
the instantly-delivered search result is most likely the one we want to
click on."

Read more via www.venturebeat.com

SEO and Integration With Social Media

"Social media has forced its way into the world of marketing, and it's
here to stay. Social networks and blogs are among the most popular
online activities, and their popularity will continue to grow as more
businesses utilize them to directly engage customers.

  • Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.
  • There are currently 133 million blogs that average 900,000 posts a day, according to Technorati.
  • YouTube will serve 75 billion video streams to 375 million unique
    visitors this year. Users now upload more than 24 hours of content every
    minute, according to YouTube.

Social media is big – and getting bigger. Use the power of social
media to support your search engine optimization (SEO) strategy by
integrating basic SEO best practices and using the same keywords you
know work in SEO, in those environments to engage a wider audience and
improve your online presence."

Read more via www.clickz.com