Lodging Interactive Rolls Out eNewsletter Service for Hotels

To complement its comprehensive set of integrated marketing and social media management services, Lodging Interactive is offering a turnkey email newsletter (“eNewsletter”) service for hotels. Lodging Interactive’s eNewsletter service is a fully managed program that includes professional copywriting, creative design, email list management, distribution and analytics reporting. 

According to recent polls, more than half of North American hotels (58 percent) are projecting marketing budget increases by at least 10 percent in 2013, and a StrongMail survey cites more than 56 percent of marketers planning to grow their email marketing budgets.

“Email marketing continues to be under utilized in our industry as hoteliers continue to juggle online marketing activities, mobile and social engagement.  Hoteliers simply don’t have the resources and copywriting skills to produce a consistent and professional monthly email newsletter,” said DJ Vallauri, Lodging Interactive’s Founder and President.  “As a result many hoteliers are opting to use generic email templates, which often look amateurish and often are ineffective.”

Using its team of skilled bloggers and copywriters, Lodging Interactive creates a dynamic monthly eNewsletter on behalf of the hotel that isn't a sales pitch. Rather, it contains content and offers that past, present and prospective guests will find informative and inviting, helping to build loyalty and revenues. The monthly eNewsletter may contain a welcome letter from the General Manager, news about happenings or points of interest in the local market, and a section that contains property offers for the month.

"Like all Internet marketing programs we offer at Lodging Interactive, this service is backed by data analytics that hoteliers can use to determine the effectiveness of their eNewsletter program," Vallauri said. "Hotel marketing managers can view analytical data related to their campaigns, from the number of eNewsletters sent and opened to the number of click-throughs on embedded links, the number of people who shared the eNewsletter with someone else, and where it was shared on the social channels, such as Facebook or Twitter.”

Lodging Interactive's eNewsletter service delivers a consistent message from the hotel to its email list. The hotel's email database is uploaded into Lodging Interactive's servers and managed on the hotel's behalf. This is the easiest and most professional way to enlist a professionally managed eMail marketing campaign that mirrors the hotel's website and brand imaging. Plus, it's being produced, distributed and managed by a team of more than 50 highly skilled online content experts who are vested in the hospitality industry.

Lodging Interactive Fall Podcast IDs Top 4 Must-Have Digital Marketing Tools for 2013

With Fall now upon us and hoteliers knee-deep in the budget-planning process for 2013, there's no time like the present for hotel owners and managers to focus on their social media marketing initiatives for the coming year. HotelCast 2.0, a free podcast produced by Lodging Interactive, is LIVE and offering up-to-date information on the latest tools and comprehensive strategies needed to implement an effective online marketing plan.

"Making a few postings on your property’s Facebook page or sending out a few tweets is barely scratching the surface of what a successful social media marketing strategy should be," said DJ Vallauri, Lodging Interactive Founder and President. "Social media has become an everyday part of consumers' global travel habits. Hotels that are not fully utilizing its power are missing the boat when it comes to attracting and retaining customers. In just 10 minutes, HotelCast 2.0 will identify how hoteliers can start putting the power of online and social media marketing to work for them. And, if the people or financial resources aren't readily available, we offer a solution for that too."

As part of its Fall podcast, Lodging Interactive identifies four key ingredients to initiating an effective, yet affordable, digital marketing campaign. From refreshing websites and taking a hands-on role in managing guest reviews to mobilizing web content and monitoring social media channels, the podcast lists ways properties can make the 2013 budgeting process a little easier and a lot more effective.

"Social media management and online marketing can be overwhelming for even the most experienced marketer," Vallauri said. "Time and budget constraints are just a small part of the problem. The good news is, Lodging Interactive and our outsourced social media marketing agency, CoMMingle, can help by taking the necessary tasks off hoteliers shoulders. CoMMingle provides website solutions, full guest review management, and complete social media marketing and engagement at a fraction of the cost of hiring a full-time social media person."

Click to listen to HotelCast 2.0

A big part of social media marketing for hospitality is managing guest reviews. In HotelCast 2.0, hear what noted travel writer and guide book author Arthur Frommer had to say about online guest reviews. If your hotel hasn't taken the proper steps to manage this controversial  subject, Lodging Interactive has the solution, its Guest Review System and even offers a free trial! HotelCast 2.0 tells listeners how they can manage guest reviews at NO cost, with NO contract to sign, and with NO cancellation restrictions.

Finally, is your hotel taking advantage of the power of QR codes to engage with new and existing customer? HotelCast 2.0 identifies how businesses are using these little boxes of code to open up a plethora of social media marketing opportunities. With consumers scanning QR codes 5.3 million times in the month of June alone, there's no time to waste with getting on board.