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SEO and Integration With Social Media

"Social media has forced its way into the world of marketing, and it's
here to stay. Social networks and blogs are among the most popular
online activities, and their popularity will continue to grow as more
businesses utilize them to directly engage customers.

  • Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.
  • There are currently 133 million blogs that average 900,000 posts a day, according to Technorati.
  • YouTube will serve 75 billion video streams to 375 million unique
    visitors this year. Users now upload more than 24 hours of content every
    minute, according to YouTube.

Social media is big – and getting bigger. Use the power of social
media to support your search engine optimization (SEO) strategy by
integrating basic SEO best practices and using the same keywords you
know work in SEO, in those environments to engage a wider audience and
improve your online presence."

Read more via www.clickz.com

How to Avoid the Social Media Catch-22

One of the most frustrating moments for a marketing manager is being
required to answer the question, “so why isn't this social media thing
working?” from a company stakeholder. If that's you, you're not alone,
as so many companies, large and small, desperately want to see a return
on investment in this wondrous channel called “social media.” After
trying it out, many people are wondering what all the hype is about.

Despite
the fact that many of companies are realizing success using tools like
Facebook, YouTube, and Twitter, other companies are not. There are of
course several reasons why this is the case, but success or failure
always starts with planning and strategy – or lack thereof.

via www.socialmediatoday.com

World Cup 2010 breaks records on Twitter but are the Tweets worth reading? Are your Hotel’s Tweets worth reading?

Being a huge World Cup follower, I decided to do some research on the World Cup's impact on the web. According to Akamai's Net Usage Index, the game between USA vs Algeria on Wednesday saw a traffic spike to 11.2 million visitors per minute during the Landon Donovan goal in the 91st minute. It moved past the 2008 Presidential election!

Wc-akamai-spike

Breaking it down further, on average Twitter normally sees about 750 tweets per second. During the World Cup Games, records were being broken to 3,000 tweets per second during the games goals.

That's a lot of Tweets. What had me curious was the quality of Tweets vs. the quanity of them.

So besides the typical "Gooooaaaalll" Tweets when a favorite team scored, what relevant information was actually being shared? I came across an article from Esquire which broke down the chatter on Twitter during the World Cup games, "10.6 percent meaningful conversation and 6 percent self-promotion, plus 8.4 percent spam, 30 percent babble, 42 percent re-tweets… and only 2.4 percent legitimate news".

So now I bet you're wondering why is she talking about the World Cup when she should be blogging about hotels using social media as a marketing tool.

Two reasons.

The first and most important reason:

You say your hotel already participates in social media and networking. But what exactly are you saying to give substance to your followers. Those statistics I mentioned from Esquire are extremely telling, on an exaggerated scale, but I believe make a very good point on the overall ratio of chatter.

If the intern you hired is only adding to the "30% babble" on Tweeter about your hotel, what is the value added to your hotel's business? How effectively is it meeting your social media marketing goals and objectives? Do you have a plan in place to achieve those goals?

It's time to have a strategy regarding your social media marketing plan. Tweeting babble can be fun, but effectively participating in the "10.4% of meaningful conversation" and "2.4% of legitimate news" is what will yield results for your hotel's business.

Now the second reason? I have World Cup frenzy – my favorite team got eliminated yesterday but Wednesday the USA advanced to the Round of 16!

Go USA!

Until next time,

Rosella

CoMMingle Social Media Marketing Manager

Plan. Socialize. Engage. Measure. 

Every hotel wants positive Trip Advisor reviews but is your hotel really listening?

Trip Advisor is a main source for many travelers in their decision process of selecting a hotel. These potential guests are visiting the site to read about past guest experiences and a general "feel" of other people's opinion about your hotel.

Of course every hotel hopes that the reviews will all be positive but we know that isn't always the case. Hoping won't help either, you need to be pro-active in your approach.

Traditional marketing allows you to share and control the information about your hotel in a positive light. With social networking at everyone's finger tips, there is a shift to the guest in control of that marketing information.

But this shouldn't discourage you nor should it be ignored. Just like potential guests that are 'listening' to past guests, so should the hotel. Reputation management in social media marketing is a vital part of any hotel's marketing plan.

Read the past reviews about your hotel. Listen to the positive and negative aspects of them. More likely than not, you will find a common thread amongst them.

You might learn that the majority loved the hotel but complained about the older beds. You could discover that people felt the hotel was gorgeous with wonderful amenities but customer service was not up to par or that customer service was fantastic but the resort fee was too high.

Whatever it is that you discover others are saying about your hotel, the best course of action is to respond. This allows the hotel property to join in the discussion that so many are using to make their hotel destination plans. It gives you a chance to change a negative into a positive, disseminate current information about the hotel and encourage a potential guest to visit by showing that you are listening and being responsive to all reviews, both positive and negative. 

Potential guests are listening and reacting to the social network of online reviews and so should your hotel.

Until next time,

Rosella

CoMMingle Social Media Marketing Manager

Plan. Socialize. Engage. Measure. 

Lodging Interactive Wins Top Honors at 2010 Interactive Media Awards Winning Multiple Design Awards

Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced that is has been awarded multiple awards of Outstanding Achievement in Website Development by the Interactive Media Awards for its work on the Homewood Suites Chicago and Flatotel New York City websites.  The honor recognizes that both design and development projects met and surpassed the basic standards of excellence that comprise the web's most professional work.  Both websites were honored specifically for excellence in the Hotel/Resort category.

Read more…