2015 Social Media Resolutions for Hoteliers

Happy New Year!

2015 Social Media Resolutions

The start of a new year ushers in the feeling of a fresh start with plenty of potential and often an equally plentiful list of resolutions to uphold. This year, we think making a few Social Media Resolutions for 2015 is the perfect way to outline the social media expectations for your property and to ensure efforts across your social channels align with your hotel’s sales, marketing and customer service goals for the year.

We took the liberty of doing a bit of the heavy lifting (getting back to the gym is on our list). Here are a few suggestions of social media resolutions for hoteliers:

Shift your focus.

It is safe to say that social media is not going away, but it is changing. Make 2015 the year of the social conversation — reply to the influx of inbound messages with improved response rates and times. The travel industry is experiencing some of the largest increases in messages, but engaged only 19 percent of the tweets received at a rate of 11.6 hours after receiving a message, according to Sprout Social. Target Millennial travelers by making social media the epicenter of you property’s customer service efforts. Make a plan to determine how to not only develop content, but respond to and engage the people talking to you and about you on social media.

Embrace video.

Video will make up 79 percent of all consumer Internet traffic by 2017, according to Cisco. This means adding video posts or creating that YouTube channel you’ve been meaning to put together should be a priority. Video sharing is a popular way to engage audiences on social media. Show off your hotel in video posts this year.

Take ownership of your online reputation.

Never got around to responding to those online reviews last year? According to a recent TripAdvisor study, properties responding to over 50 percent of their reviews increase their likelihood of receiving booking inquiries by 24 percent in comparison to hotels that do not post review responses. Not only does it hurt your property’s bookings, but with Facebook reviews and guests quick to share their experiences on social, you put your ever-valuable online reputation in the balance by not responding. Don’t have time to answer them? Consider outsourcing it.

Make posting fresh content easy.

Does your property have a blog? It is a proven way for guests to find your property via search, but it also provides a wealth of content to post across your social channels which means potential for increased engagement. The key to a successful blog is consistent content, so make sure to develop a posting schedule before getting started.

Best wishes on achieving your property’s goals and developing an even greater social media presence in the new year. Contact us for more social media best practices or to learn more about how our social media marketing services can help you reach your 2015 goals.

Do you have any social media resolutions this year?


Are You Losing Traffic? What Does Your Email Signature Say?

SEO Expert, Mary Jo Caruso shares how you can use your email signature to drive traffic to your hotel website.

It’s not what you say, but how you say it that counts.  Those words ring true especially in your emails.  When you correspond with people via email, they not only get to read your words, but they get to see more information about you and your company through your email signature.  Below are some ways your email signature can help (or hurt) your marketing efforts.

Why your email signature is important to your hotel marketing efforts

It is your “silent” salesperson.  Your email signature tells the world:

  • Who you are (Name)
  • What brand you represent (Company Name & Logo)
  • What your role is within the company (Job Title)
  • How to contact you directly (Phone, Email, Postal Address)
  • Where they can learn more about you and your services (website URL)
  • What sets you apart from your competitors (Tagline)

It can also invite recipients to follow your hotel on social media and read your blog, so you also have:

  • Social Media Information (Twitter & Facebook)
  • Blog (link to your blog URL)

While you don’t want your signature file to be too long, you might want to add new marketing messages from time to time, depending on your brand.  Below are some suggestions:

  • Is your hotel ranked #1 in TripAdvisor?
  • Did your hotel website win an award?

You’ve redesigned your hotel website, but did you redesign your email signature?

Usually, the purpose of redesigning your hotel website is to increase overall traffic and hotel bookings.  You wouldn’t send people away from your new site, would you?  If your email signature lists a website other than yours, that’s exactly what you are doing.  You are losing valuable marketing collateral and an opportunity for prospective guests to learn that you have redesigned your website.

Email Signature Suggestions

  • Create a standard signature for your team – avoid sending mixed marketing messages to your audience.
  • The average email signature is between 4-7 lines.  Make sure you don’t go over that length.
  • Add marketing messages as appropriate – “#1 on TripAdvisor”, “Celebrating our 10th year”, etc.
  • Include a disclaimer about your correspondence.

How to add your Email Signature to your Email Client

If it’s been awhile since you updated your email signature file, we have included links to the most popular email clients for you:

If you’d like to add images for your social media, we’ve included some for you.

Blog-RSS feed facebook google+ pinterest twitter youtube


Say “goodbye” to this missed marketing opportunity. Do not underestimate the importance of your “silent” salesperson.  Make sure your email signature is updated today.

Need more tips on driving traffic to your site and engaging your audience? Contact us!