By now, we all know the importance of having Twitter as part of your hotel social media marketing strategy, but one Twitter feature is making headway and changing the game on how to connect with members of the “Twitterverse”. Sometimes, the things we need and want to say require more than 140 characters and are best said and shared with more than one point of reference/perspective.
Social Media Marketing Twitter Ideas
In late 2016, Twitter expanded their feature Moments, allowing all users to create their own Moments – a storytelling feature that allows users to compile a series of Tweets from different users with cover photos to help connect with both casual and consistent Twitter users more narratively. As narrative social media grows more popular, the opportunities are endless for the hotel industry to take advantage of this digital trend and connect with current and potential guests. Wondering where to begin? Here’s five ideas for Twitter Moments and how to implement them into your digital marketing strategy.
1. Highlight Positive Guest Experiences
There’s no doubt about it; potential guests rely heavily on reviews and want to see and hear about “real” experiences. As we monitor keyword searches, it’s not uncommon to come across conversations between Twitter users asking for and sharing hotel recommendations. Twitter users are also reaching out to hotels directly for assistance and to share their experiences. Many Twitter-using travelers are also active on Instagram, syncing their accounts with their Twitter accounts, so the photos from their experiences span all of the platforms they’re active on. Travel bloggers are also saturating the “Twitterverse” with content and articles on their travel experiences at hotels. All of these different types of Tweets can be combined into a Twitter Moment, showing a variety of different satisfying, genuine experiences.
2. Connect with Event Guests
Are business events, conventions, and expos taking place at your hotel? On Twitter, you can often find check-ins, mid-event Tweets entailing what’s going on at the moment, and photos. You can create a Moment for each event or a Moment with Tweets and photos from events that have taken place over a certain period of time. Another bonus to creating Moments out of on-site events? Showcasing your hotel’s catering options and event spaces, and the different ways they can be used.
3. Acquaint People with Your Area
With travel shows and Pinterest boards exposing those with wanderlust to new destinations, and travel gifts such as globes and maps where you scratch off places you’ve been making recipients eager to see it all, Twitter Moments are a great way to introduce people to your area and let them know why they should visit. Compile a series of Tweets about events and attractions, along with photos Tweeted of holiday décor to highlight holiday happenings, Tweets about local family events and kid’s attractions in your area to highlight how family-friendly your area is, regularly occurring drink specials and events at area lounges and bars to share the nightlife scene, etc. The opportunities are endless.
4. Promote Weddings
Step aside, Pinterest. Twitter Moments can be used to highlight weddings at your hotel. Create Moments using Tweets from guests sharing their experiences at the big event, sweet moments captured by members of the wedding parties and photographers, along with the couples’ themselves. If your hotel specializes in different types of weddings, such as cultural, LGBT, and elopements, Twitter Moments can be used to showcase diversity in wedding services. As major wedding websites, such as The Knot and Wedding Wire regularly post on Twitter and have great followings, you can create moments with articles from them on current wedding trends along with Tweets from weddings that have taken place at your hotel that have incorporated some of these trends to let soon-to-be-married couples know that your event team, space, and event amenities are “in the know”.
5. Showcase Your Transformation and History
Some of the top performing hashtags on social media are #TransformationTuesday and #ThrowbackThursday, and this is no exception when it comes to hotels. Twitter Moments can be created using your very own Tweets as well, making it so simple to showcase hotel transformation and history. For new hotels with active social channels prior to opening, you can create social media marketing strategies to include Moments — highlighting the different steps of design and construction of the hotel leading up to the big opening, along with the first guests’ impressions and experiences that Tweeted about them. Hotels that have been established for a while can share the different steps of a renovation or highlight what rooms and areas of the hotel looked like in previous decades and what they look like now. Historic hotels can use Moments in a fun way by sharing articles about the hotel’s past, “throwback” photos, and guests Tweeting about hotel history and lore.
With these five ideas, you’re now ready to take advantage of one of the latest social media trends, maximize your hotel social media marketing strategy on Twitter, and further share what makes your hotel and your area worth exploring to travelers in the “Twitterverse”.