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Why We Love These Twitter Engagement Tips (and You Should, Too!)

Hoteliers: Learn how to get more out of your social efforts with some of our top Twitter engagement tips.

Twitter Engagement Tips

With over 288 million active users, it is imperative that hotels know that they can’t take a backseat approach to this ever-growing social channel. It isn’t enough to simply have a Twitter account anymore. We are in an era of instantaneous and immediate. Twitter users are frequently taking to their computers, tablets and smart phones to share ideas, reviews and learn more about the businesses they deal with. In the hotel industry, the difference in your Twitter engagement strategy can be the difference in converting Tweeters into guests.

Not sure where to start? Try out our favorite Twitter engagement tips.

  • Feedback: Always reply to people tweeting to or about your hotel. Never leave a question unanswered or an issue unresolved. People love not only to be heard, but they value the connection with a real, live person at the other end.
  • Follow: Follow influential Twitter accounts and retweet their content. You don’t need to always recreate the wheel – but you can increase your brand awareness simply by following those who have something to say that pertains to the travel industry, your city, local attractions, and more. Simply retweeting content from influential users can increase your property’s visibility to a host of new Twitter users. Be sure to give credit back to your source.
  • Share: Use the right kind of content at the right time. Warm weather destination while the rest of the county is dealing with a cold snap? Use it to your benefit and tweet out a sunny image poolside at your hotel with some fun hashtags.
  • And Reshare: Have a successful tweet? Congratulations! Now go out there and reshare your own tweet! Tweets have a fairly short life expectancy – resharing what works for you can often reach a new audience of people that will enjoy your tweet as well.

Twitter can be a powerful social network for your hotel. Response to guests and future guests, as well as increasing your brand awareness through social engagement, can help create new fans of your property.

Want more on why engaging on Twitter is vital to your property’s success? Download our white paper.
Learn more about our 24/7 social customer care service, SocialVoices, on our website.

YouTube Expands Search Options With Filter & Explore

"YouTube has rearranged and updated its search options with a new feature called Filter & Explore.

When you perform a search in YouTube, instead of getting the usual array of options below the search box, you’ll be greeted with a single Filter & Explore option (or only Filter, if YouTube doesn’t have enough data to offer the additional Explore links). Click on it, and you’ll be offered a number of filters that you can apply to make your search more precise."

Read the full article at www.mashable.com

How Baby Boomers Are Embracing Digital Media

'This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s chief Internet evangelist and one of the fathers of the Internet, turns 68 in June. The web, often viewed as a realm for just the young, is getting older.

The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it means to “get old.” It will challenge us to rethink how we use the web and how we engage older people with newer technologies."

Full article at www.mashable.com

Meet +1: Google’s Answer To The Facebook Like Button

"Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It launches today as part of Google’s search engine, allowing you to “+1″ the search results and ads that you like. And in a few months, it’ll be arriving at a web site near you."

Read the complete article at www.searchengineland.com

 

Google Tests Profile Pictures in Social Navigation Bar

"Google is testing a new-look navigation bar that could offer a hint of what the company's plans are for incorporating social elements into search to compete more in Facebook's territory."

From the blog.searchenginewatch.com

Air travelers to get free in-flight Facebook access

"On the heels of offering free in-flight Wi-Fi to travelers during the holiday season, airlines are touting another incentive throughout the month of February: free Facebook access.

Various airlines are once again partnering with Gogo Inflight Internet to get passengers Web-connected when flying thousands of miles in the sky. Airlines that will be offering the promotion include American Airlines, AirTran, Alaska Airlines, Delta, United Airlines, US Airways and Virgin America.

Facebook access will be free for all, but full Wi-Fi connection will begin at $4.95 and will vary depending on the length of the flight. For long flights, airlines sometimes charge up to $13 for Wi-Fi access.

Gogo said that Facebook is the top-visited site by travelers. The company aims to get people excited and hooked on the in-flight Internet service during the promotion."

Read full article at Travel News at MSNBC

TripAdvisor Says Google Won’t Stop Using Its Content

TripAdvisor LLC says Google Inc. has refused its requests to stop using content from TripAdvisor.com, the travel information and reviews site, on Google services that could compete with TripAdvisor.

In an interview this week, Chief Executive Stephen Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor’s user-generated reviews of businesses such as hotels in its Google’s Place pages and Hotpot business-reviews service. Mr. Kaufer said those services compete for Web traffic with his company’s site.

Read the full story at The Wall Street Journal

Facebook to let advertisers republish user posts

"Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers.

Currently there is no way for users to decline this feature.

Facebook says this lets advertisers promote word-of-mouth recommendations that people already made on the site. They play up things people do on the site that might get lost in the mass of links, photos, status updates and other content users share on the world's largest social network."

Read the complete article on finance.yahoo.com

Six Social Media Trends for 2011

"It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits."

via Harvard Busines Review blog

Google’s Secret Social Initiative Delayed Until Spring 2011

"Google’s big social initiative, once thought to be a full-fledged social network named “Google Me,” is experiencing delays that have pushed back the launch until spring 2011.

Mashable has learned that Google’s big social play could debut in March or April, a far cry from earlier rumors that pegged a 2010 launch date.

The project is a top-secret affair, even within the company. It is being led by Vic Gundotra, one of the company’s public faces and a VP of engineering."

via www.mashable.com