Lodging Interactive Becomes Best Western Preferred Vendor

As a Best Western Preferred Vendor, Lodging Interactive, an interactive and social media marketing agency exclusively servicing the hospitality industry, will introduce new pricing plans, financial service models, mobile website offerings and content management toolkits exclusive to members of THE WORLD’S BIGGEST HOTEL FAMILY® during the 2012 Best Western Supply Products Showcase, to be held October 11 to 13 at The Venetian in Las Vegas. 

"Maintaining an up-to-date website and monitoring the various social channels for visibility and engagement is critical to brand success today," said DJ Vallauri, Lodging Interactive Founder and President. "Industry reports show direct bookings via the hotel's proprietary website are on the rise, and unprecedented numbers of travelers are being drawn to new and established social media sites — from Facebook, Twitter and You Tube to Google+, Pinterest, Instagram and Wikipedia — to name just a few. Lodging Interactive not only has the team in place to design prized hotel websites for Best Western properties, but our proficiency in managing those sites, along with establishing brand presence on all social media marketing and engagement channels, is unsurpassed."

Through Lodging Interactive's preferred vendor status, Best Western members will receive fresh and enhanced website content, effective social media marketing campaigns, reputation and consumer sentiment monitoring, social search engine optimization, and assistance with online engagement of social media strategic planning via its social media marketing agency, CoMMingle. In addition, Best Western hotels will have the direct benefit of featuring Lodging Interactive's Guest Review System directly on their Websites, giving travelers a place to post comments and score their hotel experiences based on service attributes. In turn, hotel managers will receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.

Lodging Interactive is comprised of a team of more than 50 highly skilled web experts. Since 2001, the company has provided more than 650 hotels, resorts, spas and restaurants in over 35 countries with proven ROI-driven online marketing services. In May, Lodging Interactive was recognized by the Interactive Media Council Inc., winning three Interactive Media Awards™ for Outstanding Achievement in the Hotels/Resorts category for its website design services. This is the third consecutive year that the interactive and social media marketing agency exclusively servicing the hospitality industry has been recognized by the IMC for its aptitude in designing, developing, managing, supporting and promoting hotel websites. 

"We are honored to be part of Best Western's preferred vendor program and look forward to meeting with members in October," Vallauri said. "Our unique online marketing techniques, combined with our social media marketing services, wins online business for hotels and resorts. Whether Best Western members need to supplement their current Internet marketing programs or establish new social media engagement programs, Lodging Interactive and CoMMingle will deliver proven services that are measured by clear definitive results."

Lodging Interactive Launches ‘InnterACT’ Website Analytics & Social Tool

In keeping with its ongoing investment in technology, and a solid commitment to increase the service levels to its clients, Lodging Interactive is rolling out a new solution this month that provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. The InnterACT online client portal is available immediately to Lodging Interactive customers at no additional cost.

Lodging Interactive is an award winning interactive agency exclusively servicing the hospitality industry, and its subsidiary, CoMMingle is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas.

"The InnterACT branded portal is yet another way in which Lodging Interactive is providing proactive web monitoring tools to our customers," said DJ Vallauri, Lodging Interactive Founder & President. "The digital dashboard provides hoteliers with the ability to remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site.

"It's an online repository that contains the data necessary for our clients to access key metric reports to see how well key words are performing," he said. "This means Lodging Interactive customers don't have to go elsewhere to see how well their campaigns are running. They can log in and access real time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. For example, managers running a new banner ad for their hotel can use this tool to see how much traffic the spot generated as early as the day after the campaign began. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views."

InnterACT Integrates Social Media Key Performance Indicators
Another key aspect of the InnterACT system is its ability to pull key performance indicators for social media activity. Now hoteliers can see at a quick glance how many "likes" they have on Facebook, "tweets" and "retweets" on Twitter, and "views" their video attracted on You Tube.

"In essence, InnterACT is a business intelligence tool that offers transparency to hoteliers in regard to what is happening with their online marketing," Vallauri said. "Now, in addition to the scheduled delivery of client PDF reports, managers can access data any time they want it or need it."

InnterACT offers hoteliers the ability to:

• View real-time analytics for a website and/or blog (traffic, keywords, top landing pages,
referring sites, etc.)
• Access real-time Search Engine Rankings and keyword reports
• Download archived weekly and monthly management reports
• Monitor a hotel's social media presence on Facebook, Twitter, and YouTube
• Create personalized analytics via the dashboard for quick reference on key performance
• Create customized PDF reports to share with others
• Export data into Excel

In the future, Lodging Interactive will roll out additional functionality within InnterACT — at no charge — in order to continually drive relevant analytical data to hoteliers.