Social media is changing. Rather than expecting content-driven engagement, travelers are opting to tweet their complaints, questions, and praise to hotels and brands rather than firing off an email or calling a customer service phone number. They are looking for a response, and a quick one at that.
Keeping up with this increase in inbound messages on Twitter and knowing how to actively listen and respond to your audience can be a real headache, but it is essential that your property takes steps to provide social customer service.
This holiday season, Lodging Interactive is gifting you our free white paper titled A Social Customer Care Guide For Hotels: Essentials for how to actively listen, respond and engage on Twitter to help!
Penned by company founder and president DJ Vallauri, this social customer service white paper narrates why it is important to embrace social customer care and how to engage followers and fans in ways that are beneficial to your online reputation and customer service economy.
– Learn why hoteliers need to take a customer service approach on Twitter
– View data illustrating increases in messages across the travel industry
– Understand the “Do’s and Don’ts” of social customer care on Twitter
– See examples of properties engaging in social customer service effectively