networks and microblogs have in recent years nudged blogging off the
social media pedestal. For some consumers, who have more communication
tools at their fingertips than they did a few years ago, Facebook and
Twitter have supplanted blogging as life-streaming outlets.
But blogs continue to be important. eMarketer estimates that this
year more than half of internet users will read blogs at least monthly.
By 2014, readership will rise to more than 150 million Americans, or
60% of the internet population in the US. One reason for the rise in
readership is that blogs have become an accepted part of the online
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