The crucial differences between Facebook and Twitter

"The differences between a tweet and a Facebook status update are much broader than Twitter's 140-character limit. Veteran community managers know that the content, context, and approach to these platforms are very different, and hinge upon an important distinction. On Facebook, the goal is user interaction, while on Twitter, it's all about brand evangelism, with retweets acting as the most valuable currency."

Read the full article at www.imediaconnection.com 

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