The Distribution Dilemma – New distribution channels are emerging seemingly every day. But are they relevant and do you need to be there? Here’s your answer.

Yes, it’s come down to this. Distribute or die.

OK, so that may be a little dramatic but no one care argue the fact
that consumers are seeking to book hotel rooms through new and emerging
channels. And hoteliers that aren’t in a space the guest is in when he
or she finally makes that decision to buy, well, then, you’ll be stuck
on the sidelines.

Suddenly new channels seem to appear out nowhere and everywhere all at
once. For example, did you know that Facebook pages are now linking
directly linking to booking engines? Well it’s those making the smart
shift to these new arenas that are capturing more reservations. Oh
yeah, and they’re avoiding third party booking fees too. Now that’s a

via Glenn Haussman,

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