The Fight to Be Dynamic: Keyword Insertion versus Dynamic Text Insertion

Hello Everyone
Today, Kate from our Creative Services team continues their great series of posts on best practices for writing PPC ad copy.
Mel – adCenter Community Team
Keyword insertion {keyword}
is great, isn’t it? It’s quick, convenient, and scalable and you always
get the keyword into your titles because as ‘Golden Rule #1 of PPC’
advertising dictates: a potential customer is statistically more likely
to click on an ad when they see the very thing they’ve searched for in
the ad.
But with the sheer convenience of {keyword} insertion there
are some disadvantages, which can impact CTR. The main issue being that
{keyword} insertion isn’t very versatile.

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