The Fight to Be Dynamic: Keyword Insertion versus Dynamic Text Insertion

Hello Everyone
 
Today, Kate from our Creative Services team continues their great series of posts on best practices for writing PPC ad copy.
 
Regards
 
Mel – adCenter Community Team
 
Keyword insertion {keyword}
is great, isn’t it? It’s quick, convenient, and scalable and you always
get the keyword into your titles because as ‘Golden Rule #1 of PPC’
advertising dictates: a potential customer is statistically more likely
to click on an ad when they see the very thing they’ve searched for in
the ad.
But with the sheer convenience of {keyword} insertion there
are some disadvantages, which can impact CTR. The main issue being that
{keyword} insertion isn’t very versatile.

Click here to read more.

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