The Secrets of Marketing in a Web 2.0 World – WSJ.com

The Secrets of Marketing in a Web 2.0 World – WSJ.com.

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.

If only they knew how to do it.

That's where this article aims to help. We interviewed more than 30
executives and managers in both large and small organizations that are
at the forefront of experimenting with Web 2.0 tools. From those
conversations and further research, we identified a set of emerging
principles for marketing.

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