The travel industry goes social

"Welcome to Facebook — population 500 million. That’s about as many users as there are females in India.

So it's not surprising that companies would get around to exploiting the house that Mark Zuckerberg built
sooner or later. That goes triple for travel-related industries, whose
clientele tend to be extremely active on social networks.

Second Porch — an online vacation rental site that lists 4,000
properties in more than 100 countries — existed wholly as a Facebook app
until it launched its own base of operations,,
in June. Browse its listings, and you’re able to navigate between
Facebook profiles of owners and past renters, or see which properties
your current Facebook friends recommend. And likewise, if you make an
inquiry, owners are able to sniff around your profile"

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