The Value of Search Engine Marketing

Research indicates that there are over 68 million Americans online
every day. These Internet users access search engines an average of 550
million times per day to find what they’re looking for online. Whether
it’s looking for electronics, researching recipes or searching for that
special hotel room, most of the searches happen on only a handful of
search engines. Sure we all have our favorite search engines but most
of us are searching on one or more of the five major search engines:
Google, Yahoo, MSN, AOL or Ask Jeeves. In fact, to put this into
perspective, Google handled over two billion unique searches in July
2005, while Yahoo processed just over 1 billion unique searches.the
numbers are staggering.

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