Top 5 reasons your hotel website shouldn’t have a proprietary Content Management System
You’re not really in control of your website – your agency is. Your website will not operate without the proprietary CMS on the back end.
You cannot take your website with you should you decide to switch agencies.
You will be forced to pay “CMS upgrade fees” or continue with an outdated and unsupported CMS.
Should you decide to switch agencies, you may be forced to pay a “CMS conversion fee” to enable your site to work without the CMS. Check your contract, you might have already agreed to this.
Proprietary CMS’s are clearly a tactic to “lock” your hotel into a multi-year agreement with the agency. Some are even offering to amortize the cost of their proprietary CMS over a 3 year period…how considerate of them.