Terms like Travel 2.0 and Web 2.0 get thrown about in conversation and it can seem that everyone but you knows exactly what they mean.
Yet push someone for a definition and people come up with all sorts of different explanations or they struggle to define it all.
So this post attempts to give a simple working definition of Travel
2.0. But more importantly, we hope to highlight what that really means
for travel and tourism businesses and why you need to care.