TripAdvisor ‘despicable’ as reviews row escalates

"The website that compiles millions of holidaymakers' star ratings could face legal action, reports Kira Cochrane.

In quiet moments, Jared Blank likes to kick back by looking at reviews of the world's greatest hotels on TripAdvisor. Specifically, the terrible reviews.

Blank is a long-time analyst of the travel industry and a user of TripAdvisor – the consumer review site that has become one of the world's biggest travel resources, attracting 41.6 million users a month and featuring 40 million reviews of hotels and restaurants worldwide. But the pettiness and hysteria of some of the complaints baffle him.

''No melon is ever ripe enough for people on TripAdvisor,'' he says. ''There are hotels that rate in the top five in the world and people are still complaining. I'm always shocked by the comments: from the quality of the fruit to the mobile-phone reception on an island in the middle of nowhere, to whether the person on the front desk was smiling sufficiently upon their arrival. It blows my mind.''

Read the full article at The Sydney Morning Herald

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