TripAdvisor gets thumbs-up for getting down and dirty

"While many see it as a ploy to generate attention, TripAdvisor — a website that promotes hotel reviews submitted by actual guests for fellow travelers — has received a thumbs-up from hotel and hygiene experts for its recently unveiled list of 10 dirtiest U.S. hotels.

The list was created by tabulating hotels with the lowest cleanliness ratings in members’ 2010 reviews, said Brooke Ferencsik, U.S. director of communications for TripAdvisor. Another, lesser factor, he said, was poor cleanliness ratings received in previous years’ reviews…(continued)

…“More than seven out of 10 travelers in the U.S. participate in social media. Clearly social media are powerful and credible, and user reviews resonate,” (Henry Harteveldt, travel analyst for Forrester Research)

Read the full article at: www.msnbc.msn.com

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