TripAdvisor survey reveals hotel marketers plans to attract travelers in 2011

"TripAdvisor announced the results of its first annual survey of more than 1,000 U.S. accommodation owners – hoteliers, B&B owners and innkeepers – who revealed their plans to attract travelers in 2011 and increase repeat customers.

According to the TripAdvisor survey, most property owners expect room rates will either hold steady (51 percent) or decrease (four percent), while 45 percent expect rates to increase. Yet, owners appear to be investing in their properties, as 61 percent said they are planning renovations to the interior of their properties in 2011. Forty-two percent of survey respondents said they are planning renovations to the exterior of their properties this year.

Most owners also appear to be embracing online engagement with consumers, as 57 percent expect their social media marketing budgets to increase this year versus last year. Thirty-seven percent with social media budgets expect them to stay the same, and only six percent anticipate social media budget cuts. Meanwhile, virtually all owners surveyed (99 percent) plan to respond to online guest reviews."

Read the full article at www.hotelmarketing.com

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