Web 2.0 Still In Early Stages

The study, conducted in early November, asked 400 U.S. marketers on Zoomerang’s Web-based panel several questions about "Web 2.0" in order to separate buzzword hype from marketing reality. The survey found that, while relatively few respondents are familiar with the concepts, or are employing Web 2.0 tactics, most of the ones that are doing so are having success.

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