While the differences between Webmail properties such as Yahoo! Mail, Gmail, AOL and Hotmail may seem subtle, their user bases do not behave alike.
A study of success metrics for marketing e-mails sent through MailChimp’s distribution service showed that Gmail users were most likely to open and click on e-mails.
Open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png 0 0 djvallauri https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png djvallauri2009-09-13 06:10:002009-09-13 06:10:00Who Is Most Engaged with E-Mail? - eMarketer