Snapchat has the potential to be the next great story telling platform for hoteliers. Snapchat is no longer just for teenagers. According to Venturebeat, Snapchat has 100 million daily users, 65% of whom upload photos, videos and create stories for their followers. Emarketing also reported that older millennials (25-34 year olds) account for the second largest share of users on Snapchat.
So why as hoteliers do we need to pay attention to Snapchat and start, immediately, experimenting with it? The answer is 100% of screen attention and FOMO. When someone views your “snap” or your “stories” they are viewing it on their mobile devices and 100% of their attention is on your content. And unlike Facebook and Twitter, where your content appears in a user’s stream, which may or may not been seen and gets you an “impression”, your Snapchat content is seen and you know exactly who saw it. When someone views your Snapchat content it identifies who viewed it. This creates further engagement and loyalty building opportunities for your hotel.
FOMO (fear of missing out) is also part of the Snapchat “secret sauce”. Your Snapchat friends will feel compelled to view your latest content because they know it will disappear in 24 hours. If they don’t view it now, they risk missing out on your content which will evaporate and never again be seen. That’s where FOMO comes in. As you add more images and videos to your Snapchat stories, the earlier content you added starts to disappear after 24 hours.
Watch the video below for more information on why Snapchat matters: