Why Twitter Is a Ripe Target for Multicultural Marketers – eMarketer

Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.

via www.emarketer.com

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