When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in social media-enabled communications, I also believe that whenever a company decides to adopt new communications tools, they need to start with the basics of Marketing and Communications 101:
- What are your business objectives?
- Who is your audience (target market)?
- What do you hope this communication will help your company achieve?
- How will you measure your efforts?
https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png 0 0 djvallauri https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png djvallauri2009-12-24 12:57:132009-12-24 12:57:13Why You Should Have a Social Media Calendar