Yahoo Saw Weak Display Ad Spending in Q2 – ClickZ

Yahoo reported $131 million in profit during the second quarter, down
from $161 million during the same period last year. The company
experienced lackluster display ad revenues in the U.S., and pointed to
a continued shift in advertiser demand from branding-oriented display
campaigns to performance-based display advertising.

Link: Yahoo Saw Weak Display Ad Spending in Q2 – ClickZ.

    *

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply