Your 2009 Marketing Budget: Why It’s Worth Revisiting

Despite the fact that we are already a month into the new year, and
that you probably made a valiant effort in putting together your 2009
marketing budget, you just might want to revisit it. Why? Because given
the current economic conditions, it’s more important than ever to get
the most out of your marketing dollars, and you could very well be
headed for trouble if in your process you either assumed a similar
media allocation as previous years, or created your search budget and
strategy without factoring in other channels.

Your 2009 Marketing Budget: Why It’s Worth Revisiting.

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