Your Website is Your Point of Sale

Your website is your point of sale so no matter how much you invest in Internet marketing and advertising don’t pay to bring shoppers to a website that does not present the right look and feel.  If you are investing in search engine optimization or pay per click make sure the pages that are attracting shoppers present the right message.

Offer professional pictures, minimize your text with bullet points and short powerful descriptive phrases.  Keep your reservation links obvious on every page!  Make sure the name of your links convey what the visitor will find there.  Highlight important points in your text with bolding or italicized letters.

Never have more than 300 words on a page.  Keep your message fresh and relevant, change your copy frequently.  When a visitor sees the last update was 3 years ago, you have lost their interest. 

Let me know what works best for you?

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