For the past 25 years, it has become evident that most hotels fail to adequately capitalize on opportunities presented by seasonal holidays and event business drivers. The lack of optimization of these revenue opportunities is due in part to two factors: (1) the DOSM simply doesn’t have enough time and resources to organize marketing materials, and (2) the hotel’s website lacks the ability to create marketing landing pages ‘on the fly,’ which rings especially true for branded properties.
Today, potential guests are overwhelmed with endless social media distractions; hotels must cut through the noise and guide potential guests straight to the booking button. That's where promotional landing pages come in—these targeted, conversion-focused ‘sales pages’ are powerful tools for hotels seeking to drive direct reservations and enhance their marketing campaigns.
What sets landing pages apart from your main website?
- Laser Focus: Hotel websites offer a wealth of information - rooms, amenities, location, etc. However, a landing page is hyper-focused on a single promotion, package, or event. This minimizes distractions and keeps visitors on a direct path toward conversion.
- Tailored Messaging: Landing pages allow properties to speak directly to specific audience segments. Whether it's a romantic weekend getaway for couples or a family-friendly summer vacation package, a hotel can tailor the content to resonate with the target demographic.
- Streamlined Action: Every landing page element supports the main goal—getting visitors to book. Compelling calls to action such as "Book Now" or "Claim Your Offer" create a sense of urgency and make the desired action crystal clear.
From Social Media Posts To Hotel Bookings
The "infinite scroll" has become a staple of consumer routines. Modern social media feeds never truly end, instantly refreshing with endless photos, videos, and updates. This effortless design makes social media consumption one of the most addictive activities for Americans today.
To stand out and capture potential guests' revenue opportunities, hotels must enhance their social media marketing posts with compelling messaging and utilize custom landing pages to support their messaging and revenue opportunities further.
According to research from Statista, the daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes) is as follows:
Key Benefits of Custom Hotel Landing Pages:
- Focused Messaging:
Custom landing pages allow hotels to deliver targeted messages tailored to specific audiences.some text- Example: A post promoting a romantic getaway can lead to a landing page dedicated to Valentine's Day packages and an SRP code to enable booking conversion.
- Example: A post promoting a romantic getaway can lead to a landing page dedicated to Valentine's Day packages and an SRP code to enable booking conversion.
- Reduced Distractions:
Unlike general website pages, landing pages eliminate distractions and guide visitors directly to the desired action.some text- Example: A clear "Book Now" button eliminates the need to navigate through multiple pages.
- Example: A clear "Book Now" button eliminates the need to navigate through multiple pages.
- Enhanced User Experience:
Well-designed landing pages provide an intuitive and visually appealing experience.some text- Example: High-quality images and text narratives of hotel amenities create an emotional connection.
- Example: High-quality images and text narratives of hotel amenities create an emotional connection.
- Data Collection:
Landing pages enable hotels to collect valuable guest data for future marketing efforts.some text- Example: Capturing RFP data for weddings and group events, and email addresses for personalized newsletters.
- Example: Capturing RFP data for weddings and group events, and email addresses for personalized newsletters.
By leveraging custom landing pages in conjunction with enhanced social media marketing posts, hotels can significantly increase booking conversion rates.
Landing Page Service Designed For Hoteliers
With Lodging Interactive’s Commingle360 service, hotel marketers can offer social media followers custom-made landing pages for seasonal specials and local demand-driving events. This makes it easy to showcase exclusive offers on social media. When customers are ready to book, they're seamlessly directed to the hotel's brand booking engine.
For more information, view our explainer video, and to schedule a service demonstration, please visit the Commingle360.com website.
