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Case Studies
Case Study
Driving Engagement & Conversions Through Social Media Optimized Landing Pages
Overview
Over a focused 90-day period, Lodging Interactive partnered with a national brand managing Extended Stay properties to increase digital visibility and guest engagement.
As part of our Social Media Amplified program, custom landing pages were developed for four (4) Extended Stay hotels, designed to showcase property value, engage prospective guests, and seamlessly direct traffic to the brand’s booking channels.
Objectives
- Increase social media visibility for multiple Extended Stay hotel properties
- Strengthen guest engagement through optimized content and design
- Generate qualified traffic and measurable conversions to the booking engine
Results (90 Days)
- 4,390 landing page views from 1,210 active users
- Visitors averaged nearly four (4) pages per session, signaling strong intent
- Engagement levels ranged from 1 minute 15 seconds to 2 minutes 10 seconds
- More than 15,600 successful link clicks directed to booking opportunities on the brand’s official website
Key Takeaways
In just 90 days, Lodging Interactive’s Social Media Amplified landing pages for four (4) Extended Stay hotels demonstrated the power of optimized digital strategies. By aligning content with traveler intent and creating seamless conversion paths, the campaign generated measurable ROI, stronger engagement, and direct booking opportunities.
Case Study
Drive New Website Bookings for an Independent Beachfront Resort
Goal & Summary
Lodging Interactive was approached by an independent beachfront resort to create and manage a digital marketing campaign with a budget of $4,500 over a 90-day period. Our team developed a comprehensive strategy, utilizing multiple digital channels to maximize reach, engagement, and new bookings. As a result, the campaign generated an impressive $208,872 in revenue, a return on ad spend (ROAS) of 4,541%.
Objectives
The primary goal of the campaign was to boost brand recognition, audience engagement and secure new reservations for the resort. To accomplish this, Lodging Interactive devised a comprehensive multi-channel digital marketing plan, aiming to maximize ROI within the allotted budget and timeline.
Strategy Deployed by Lodging Interactive
- Organic Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Google Ads and Bing Ads
Case Study
Bridging the Gap between Dreams and Reality: A Wedding Event Lead Generation Success Story
Goal & Summary
A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive omnichannel marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.
CoMMingle360 Omnichannel Strategy Deployed by Lodging Interactive
- Custom wedding website landing page creation and management
- Instagram DM, keyword triggered, messaging campaign
- Keyword-driven text messaging campaign
- Immediate mobile-enabled document delivery service
- Email marketing campaign
- Lead generation database first-party data
