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Case Studies
Case Study
Drive New Website Bookings for an Independent Beachfront Resort
Goal & Summary
Lodging Interactive was approached by an independent beachfront resort to create and manage a digital marketing campaign with a budget of $4,500 over a 90-day period. Our team developed a comprehensive strategy, utilizing multiple digital channels to maximize reach, engagement, and new bookings. As a result, the campaign generated an impressive $208,872 in revenue, a return on ad spend (ROAS) of 4,541%.
Objectives
The primary goal of the campaign was to boost brand recognition, audience engagement and secure new reservations for the resort. To accomplish this, Lodging Interactive devised a comprehensive multi-channel digital marketing plan, aiming to maximize ROI within the allotted budget and timeline.
Strategy Deployed by Lodging Interactive
- Organic Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Google Ads and Bing Ads
Case Study
Bridging the Gap between Dreams and Reality: A Wedding Event Lead Generation Success Story
Goal & Summary
A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive omnichannel marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.
CoMMingle360 Omnichannel Strategy Deployed by Lodging Interactive
- Custom wedding website landing page creation and management
- Instagram DM, keyword triggered, messaging campaign
- Keyword-driven text messaging campaign
- Immediate mobile-enabled document delivery service
- Email marketing campaign
- Lead generation database first-party data
