Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts.
A custom landing page (defined by Adobe) is a web page that is created specifically for a particular marketing campaign or offer. It is designed to capture the attention of visitors and encourage them to take a specific action, such as booking a hotel room. When used in conjunction with social media marketing, custom landing pages can be a powerful tool for driving traffic to a hotel's website and increasing conversions.
Here are a few benefits of using custom landing pages with social media marketing:
- Improved conversion rates: Custom landing pages are designed to encourage social media visitors to take a specific action, such as booking a hotel room. This can lead to a significant increase in conversion rates.
- Enhanced brand awareness: Custom landing pages can help to build brand awareness by providing social media visitors with a consistent and memorable experience.
- More targeted marketing: Custom landing pages can be used to target specific social media audiences with tailored marketing messages.
Hotels looking to improve their social media ROI should consider deploying custom landing pages. By doing so, they can execute a strategic and tactical booking conversion plan to increase their customer engagement, brand awareness, and most importantly booking revenue.
Lodging Interactive, through it’s Commingle360.com services combines expert social media marketing and target promotional landing pages to ensure hotels maximize social media booking opportunities.
By creating seasonal landing pages hotels capture missed revenue opportunities in several ways. For example, a hotel could create a Thanksgiving Day dinner promotion landing page that is specifically designed to drive reservations for its Thanksgiving Day dinner. This landing page could include information about the menu, pricing, and how to make a reservation. By promoting this landing page on social media and other channels, the hotel can reach a wider audience and generate more interest in its Thanksgiving Day dinner promotion.
Here are a few specific examples of how seasonal landing pages can help hotels capture missed revenue opportunities:
- Drive reservations into the hotel's booking engine: Seasonal landing pages can help hotels drive social media leads directly into the property booking engine.
- Increase conversion rates: Seasonal landing pages can help hotels increase conversion rates by providing potential guests with a clear and concise call to action.
- Generate more leads: Seasonal landing pages can help hotels generate more leads by capturing the contact information of potential guests who are interested in learning more about the hotel's seasonal offerings.
- Increase food and beverage revenue: Seasonal landing pages can help hotels increase food and beverage revenue by promoting special events and promotions.
- Drive more group business: Seasonal landing pages can help hotels drive more group business by providing information about the hotel's facilities and services that are specifically designed for groups.
By creating seasonal landing pages, hotels can capture missed revenue opportunities and grow their business.
Savvy Hotel Marketers: Leveraging Landing Pages for City's Demand-Driving Events
Savvy hotel marketers can create landing pages for their city's demand-driving events to capture missed revenue opportunities and grow business. For example, if a city is hosting an annual volleyball tournament or dance competition, a hotel can create a landing page specifically for that event. The landing page could include information about the event, the hotel’s location, and special offers for guests attending the event. By promoting the landing page through social media posts and other channels, the hotel can reach a wider audience and generate more interest in its property.
Here are a few specific examples of how hotels can use landing pages to drive revenue from city events:
- Promote special event packages: Hotels can create landing pages to promote special event packages that include tickets to the event, accommodations, and other amenities, such as a pizza package or free parking.
- Partner with event organizers: Hotels can partner with event organizers to create co-branded landing pages that promote both the event and the hotel.
- Offer exclusive discounts: Hotels can offer exclusive discounts to guests who book their stay through the landing page.
- Capture leads: Through the use of embedded lead generation forms, hotels can capture contact information of potential guests who are interested in learning more about the event and the hotel.
Tracking Booked ROI via Landing Pages
Lodging Interactive’s Commingle360.com service makes landing page ROI tracking seamless. The hotel’s revenue manager simply creates the SRP rate codes to use on the custom landing pages. The result is the ability to easily track ROI via a hotel’s domain referral report or SRP rate code reports. Commingle360.com allows hotels to track every click-through and conversion, providing a simple, easy, and effective way to track revenue achieved from social media posts and into the supporting promotional landing pages.
By tracking booked ROI via landing pages, hotels can measure the effectiveness of their social media marketing efforts and make informed decisions about how to allocate their marketing budget.
For more information about Commingle360.com and to schedule a demonstration please click here.
