Organic social media offers an exciting opportunity for hotels to reach new audiences without spending a dime. The viral potential of organic posts is a powerful tool that hotels can harness by tapping into creativity and engagement. When your content resonates with viewers, it has the ability to be shared widely, expanding your reach exponentially.
The key to creating viral content lies in sharing moments that spark emotion. Whether it’s a stunning photo of your property at sunset, a humorous behind-the-scenes moment with your staff, or an inspiring story from one of your guests, these posts are more likely to be shared by your audience. Social media users love content that evokes a reaction, whether it’s laughter, awe, or inspiration.
To increase your chances of going viral, focus on the uniqueness of your hotel. Showcase special experiences, architectural features, or local events that set your property apart. Encourage guests to share their own experiences by tagging your hotel, and when they do, make sure to feature this user-generated content on your own page. When your audience feels involved in the story you’re telling, they’re more likely to spread the word, extending your reach organically.
