Hello Everybody, welcome to the #AskDJV Show. I’m DJ Vallauri and this is Episode 55. So glad you could join us this week.
On this week’s episode, I’d like to talk about Social Media Influencer Marketing for the hospitality industry. Now it’s going to be a two-step show because this week we are going to focus on what actually is defined as Social Media Influencer Marketing and next week we’re going to actually tell you how to do it yourself and the pitfalls to avoid.
Social Media Influencers
So, on this week’s show, let’s talk about the definition of Social Media Influencer Programs
When Kim Kardashian posts on twitter, posts on Facebook or on Instagram about a product or service, that is most likely a paid advertisement. That’s influencer marketing at work. You see, whoever is owning that product or service is actually having Kim Kardashian promote that service or product to her followers, right? To her millions of followers.
Well, the same is happening in the hospitality industry. Many hotels are starting to take their Social Media Marketing to the next level. It all started with Facebook, Twitter, Instagram posting, right and hopefully as hoteliers you’re all doing that already because it’s so important that you do that consistently to engage and build loyalty with your customer base.
So, here’s how it’s done…
You go out and locate someone who’s got a lot of followers on Instagram or Snapchat or Twitter or Facebook and you do a deal with them and say, “I want you to promote my property. I want you to come stay at my hotel. I’m going to wine and dine you for the weekend and I want you to showcase to all of your followers how great our property is and what the experience is like when you stay here at our property. And in return, we will give you A, B, C, & D.” We’re going to cover that in next week’s show.
That is Influencer Marketing. You’re spreading your brand, your hotel to other people on the Internet on these Social Media platforms that have so many more followers than you do.
At the end of the day, what will happen is:
- You’ll get great visibility.
- You’ll gain more likes and more followers on your own hotel accounts (because as the Influencer is showcasing your property, they are also tagging your property and your accounts in Social Media).
- People will know exactly where to go to start following you and to start engaging with you.
That is Social Media Influencer Marketing. It’s easier said than done. So, I want to make sure you come back next week so that you could see how to actually do it.
Thanks again for joining us and we’ll see you next week!