Snapchat and Instagram Leading in Chat Usage over Facebook Messenger?

Generation Z as the Next Influencers

According to e Marketer, Facebook Messenger currently dominates the U.S chat app market with 125.4 million users. But the research company recently predicted that Snapchat and Instagram will become the preferred messenger service over Messenger among 18 to 24-year-olds. They also said WhatsApp is up 9.5 percent from 2016 and will have 20.5 million U.S. users by the end of this year.

 

In light of this forecast, eMarketer lowered Messenger growth projections by 9.4 million users through 2021. But don’t count out Facebook Messenger from the running. The adoption of Messenger by older internet users has been slowly increasing and, according to eMarketer, U.S. monthly users will grow 2.4% this year to 172.9 million people in the U.S. And then let’s not forget that Facebook owns Instagram as well as WhatsApp.

 

Mobile users on messaging apps.

 

 

There will be 2 billion people globally that are expected to use messaging apps by 2018 and will be growing to nearly 2.5 billion by 2021. The number of mobile internet users who have used news, weather, sports or map apps at least once per month will be steadily increasing through 2021.  An average of 20.7 apps per month will be used by Americans this year but as more users choose to combine services into a single or fewer apps, eMarketer expects this number to decline. For example, as large percentages of U.S. users seek out their news through Facebook, news apps usage would see a decline.

 

Lodging Interactive Smartphone Penetration

 

The new predictions also include a look at ad spend which show in-app mobile ad spending will account for 80.6 percent of U.S. mobile spending by 2018. Mobile web spending  is growing but its total mobile share is decreasing and ads that only run on mobile apps will rise 29 percent this year to $7.57 billion.

 

Messaging apps, like social media channels, change as people’s needs change and every generation has different needs and expectations. Baby boomers, Generation Xers and Millennials might currently have the most disposable income but, as Generation Z currently makes up 25% of the U.S. population and accounts for $44 billion of the U.S. economy, they will be the next group of influencers on purchases and – hotel bookings.

 

As Generation Z matures, they will be the ones using messaging apps to connect with hotels, watch content and browse offers. So when considering your advertising or marketing spend, it would be wise to familiarize yourself with the expectations of this future hotel guest. Then you will know what to consider in your content marketing strategy and what messaging app is best to invest your budgeting dollars.

What is the ROI of Human Powered Website Live Chat?

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today offered some insightful looks into the return on investment of live chat for hotels.

 

“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder and President. “Like any new product or service that is leading the way to something new and better for an industry, there is always a hesitation at first, as business operators attempt to justify the return on investment of this shiny, new thing.”

 

It has often been said that Customer Service is the new marketing for businesses. And for those businesses that can return valuable time to their consumers, studies have shown loyalty and engagement increase between the consumer and the brand for those businesses. This is supported by the fact that, as consumers, we lead increasingly busy and hectic lifestyles. “So time has become the new currency for the way we live,” added Mr. Vallauri.

 

Hotel operators should be extremely excited with the widely accepted technology and service opportunity known as website live chat. The excitement should stem from the fact that millions of people around the world are very comfortable with the technology and are already utilizing live chat services in other industries such as banking and insurance.  It is very rare to find a technology that has been widely used by millions of consumers around the world and see that same technology having such a profound impact on the return and profitability of a hotel website.

 

Live Chat Saves Consumers Time and Builds Trust.

 

Hotel websites have predominately always been a self-service model for consumers. Meaning when a consumer visits a hotel website, they are left on their own to navigate through what may be a complex structure of interlinked web pages in order to find what they are ultimately searching.

 

For many years website analytics professionals have always looked at the time spent on the website. This KPI or metric measurement has been utilized for the last 15 years as an indication of success when someone remains on your website for an extended period of time. After all, the longer they stay on the website, the assumption is made that they are browsing through all the website content pages finding and enjoying the content.

 

When in fact many consumers are spending more time than they need to spend on a hotel website because they simply cannot find what they need, quickly and efficiently. This can be evidenced by a couple attempting to research for an upcoming wedding they are planning. During the planning stages they will visit a hotel website to check out the wedding facilities and photo gallery as well as dig through the website to seek out any wedding packages or, better yet, catering menus and pricing. “Many times these activities are not as seamless as they should be, and they take time. And time brings me back to my initial comments of saving time for consumers,” said Mr. Vallauri.

 

Live Chat Provides Live Sales Assistance. 

 

According to recent data provided by Forrester, 53% of online buyers are likely to abandon a website if they can’t find answers to their questions quickly. And 44% of consumers stated that having questions answered by a live person is one of the most important features a website can offer.

 

Live Chat Increases Event RFPs. 

 

Now consider a hotel website that has a live chat service enabled. The couple arrives at the hotel website and immediately is greeted with a welcome and an opportunity from a real person providing assistance. A conversation ensues. The couple is guided to the exact pages they are looking for, and is even provided with catering menus, wedding packages and pricing by document sharing in real time. Even an entire wedding sales and marketing media kit or PDF document can be shared with the consumer by the live chat agent in real time. This provides instant gratification and savings of time. The conversation continues. The live chat agent offers the couple an opportunity to have someone from the hotel’s catering department contact them immediately or the next day to follow up and answer any questions or check wedding venue availability.

 

It’s all about instant gratification and saving time for the consumer. Isn’t this what we all want from companies we do business with?

 

Increase Direct Booking Opportunities. 

 

Now consider the consumer who is planning to make a direct booking on your website but is confused about the particular view or location of a room. They want to know the difference between an oceanfront room and a partial view oceanfront room.  As they pass through the booking engine, the hotel’s live chat service agent is always available to answer and clarify information for the consumer. Again doing so in real time and with the potential of moving the consumer towards placing the booking rather than leaving the website in total frustration is another opportunity to increase ROI.

 

And when you think about the real-time marketing opportunities that a live chat service can provide to your hotel website visitors, it really gets exciting.  Live chat agents are always in a position to promote specials, discounted rates or an upgrade, as they engage with the consumer in real time. This can be simply handled by providing the consumer with a specialized booking link or SRP code within the live chat engagement session with the consumer.

 

Customer Service is the NEW Marketing.

 

Clearly the way businesses and hotels can differentiate themselves from their competitive sets, is to implement a live chat service on their website. We believe live chat service for hotels will become as ubiquitous as online booking engines have become. When you have a technology that is widely adopted around the world by millions of people, saves time and provides human engagement between consumers and brands, you win the hearts and wallets of consumers, helping to increase your ROI.

 

Lodging Interactive, through its CoMMingle Live Chat Service, offers 7-day a week live chat services coverage. U.S.A. based live chat agents are all employed by Lodging Interactive and are fully trained to understand the unique attributes of the hotel customers they serve. For more information please visit: www.LiveChatForHotels.com or call us at 877-291-4411 extension 701.

 

 

About Lodging Interactive

Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. CoMMingle has established itself as the largest provider of reputation management services for the hospitality industry, handling over 200,000 guest review responses.  The company also offers fully managed Live Chat agents for hotel websites through its LiveChatForHotels.com division.

Lodging Interactive is an HSMAI Adrian Award winner, and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards recognizing Lodging Interactive as an industry leader.

Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and the company’s president, DJ Vallauri, currently serves on the Board of Directors of HSMAI’s New York Chapter and is a Forbes Agency Council contributor. For more information, please contact sales@lodginginteractive.com, 877-291-4411 or visit the company’s website.

Hotel & Travel Inspirations via Instagram

Finding the next adventure through visual imagery on social media

 

The best travel stories are relayed through visuals. But where once it was common to look for travel inspirations through magazine photos and enticing advertisements, we now use social media to search out those new experiences and adventures.

 

In today’s social media driven world, interest in a location or hotel is fueled by visual assets shared through social networks. What started out as sharing experiences with peers created communities of people sharing the same interests.  Powerful visuals are incredibly engaging. They can help build an emotional bond between your hotel and your guest that are shared with people within your guest’s networks. And there is great potential for guests to make purchasing decisions based on the emotional connection they make with your hotel.

The Power of Instagram

One of the most powerful tools to tell your hotel story is through Instagram.  With now more than 800 million active users, 8 million Instagram Business profiles and 80% of users following at least one business on this platform, Instagram is satisfying viewer hunger for imagery and, with this, comes the growing influence on travel decisions.

 

Posts with a location get 79% more engagement and User-Generated Content has a 4.5% higher conversion rate. This gives credence as to why Instagram is such an effective marketing tool.

 

Lodging Interactive offers hotel twitter and instagram marketing.

 

 

Everyone is buried in day-to-day activities and look to the magnificent landscapes and far-away places for a release from the mundane. Photographers take extraordinary photos of beautiful places that leave us breathless. Travelers find a special little nook and hotel nearby that offers a unique experience.

 

Lodging Interactive offers resorts exceptional hotel internet marketing.

 

 

All of these images make us want to be there too. We want to experience and see what the photographer or traveler saw. It’s more genuine than just looking at a magazine, ad, brochure or pamphlet. The visual story shared will be authentic and being authentic is what today’s traveller expects. Going from seeing the visual on Instagram to making a hotel booking is a far cry from what it was a decade ago.

Instagram Influencers

But visuals on Instagram are not only a place to inspire travelers to be or do what others have done but also gives people the desire to create and share their own original adventures. This gives rise to influencers who can provide an incredible ROI.

 

Through these Instagram visual assets, hotel digital marketers have a great opportunity to tell a unique – impactful story, build guest loyalty, raise brand awareness and increase engagements. So be different than other hotels on Instagram. Leverage your place in this medium – use Instagram Stories or Live videos and tag places in your posts so that it allows people to easily discover your content when searching those places. Dare to be different!

How Hotels Can Make the Most of the Guest Mobile Experience

mobile experience

Two-thirds of the world’s population has a mobile phone and, with this global rise of mobile usage, people have higher expectations from their mobile exchanges with hotels. When guests or prospective guests have a great mobile experience with a hotel, it sets a high service level they expect to get every time.  It’s when this level is not met that it can start to impact negatively on your hotel. As a result, it has become critical that hoteliers learn to leverage their mobile marketing to capture those mobile bookings.

Google recently conducted a study into mobile brand experiences. What we would expect came out in this study: Speed & relevance are a must for a positive mobile experience. But what the study also brought to light is that even a neutral mobile experience could morph into an experience with negative outcomes. So in the world of mobile marketing, how could your hotel make every mobile moment count toward booking possibilities?

Four ways Increase Hotel Guests Mobile Experience

 

Ensure quick load time:

Google’s findings showed that 53% of the time users will abandon a site if they experience a slow, poorly designed mobile site or app. The last thing your hotel wants is for a guest or prospective guest to abandon your site because pages didn’t load quickly enough. Information sought should not take more than 3 seconds to load and searches should be easy to navigate on your site.

Create relevant content:

If the user’s mobile experience was a positive one, nine out of ten would again make purchases from that brand, according to Google’s study. And 60% are less likely to make recommendations or purchases if their interaction was not helpful. Providing high quality content in the moment your guest or prospective guest is searching for helpful information and guidance will give them the power to make their booking decisions. So hotel marketers need to look at how their mobile audience views their website and be on the pulse of your guests needs during their travel journey.

Avoid interruptions:

Perception is everything. Who hasn’t experienced annoying pop-ups or ads while conducting a search that block content view.  Google found that 46% percent of their study participants would not make a purchase if their mobile search was interrupted. Hotel mobile marketers need to keep this in consideration or run the risk of a negative perception of your hotel.

 Keep omni-channel consistency:

Most hotels today use more than one platform to connect with guests. Whether it’s your hotel website, Facebook, Twitter or Instagram, your guests want a seamless experience so it’s important that their mobile experience is consistent across all channels that they are engaging with your hotel.

Giving your guests control over every step of their travel journey is the best way your hotel can strengthen your relationship with them. Providing them with the right tools and information for a smooth interaction makes for the best mobile experience with your hotel that could create booking opportunities.

Is Your Hotel ‘Customer Service Ready’ for the Holiday Season?

Lodging Interactive Holiday Season

No matter the time of year, good customer service is vital to a hotel’s survival. And as people start preparing for holiday vacations, there is a ramped up effort to be on one’s best behavior and providing great service is more critical than usual.

During the holiday season, everyone is anxious to make just the right arrangements and in time for celebrations, vacations – emotions get charged, hotels face short staffing or low supply issues, guest inquiries and complaints increase in volume, employees get distracted by their own events or travel plans.  All these distractions present challenges to providing quality customer service.

5 Holiday Season Hotel Tips

Stay on the Nice List

With the pending holiday season approaching, how can your hotel make a difference?  The best advantage you have is to make sure your hotel maintains that high level of customer service – concentrate efforts to keep guests happy and satisfied.

Focus on guests

Whether Millennial, GenXer or Baby Boomer, each generation brings their own spending power but when it comes to customer service, each generation shares a common ground – they each have a desire to feel special, unique – the added personal touch that tips them over the edge in favor of a stay at your hotel.

Though there is no doubt that generational differences present challenges, the gap closes significantly when you offer ‘personal’ customer service.

Support your staff

Hotel staff is the hotel’s most important ambassador. They are on the front line and the face of your hotel. During the holiday season they work longer hours and deal with irate customers. It’s only normal to see them more stressed and overworked.  So make sure you show your gratitude. Your staff’s appreciation will increase their job satisfaction and this will be reflected onto your guests.

Empower your guests

The desire for immediate answers and engagement has led to the live chat revolution. Hotel guests or potential guests don’t want to struggle around your website and waste time trying to find information.  Adding a great FAQ knowledge base makes for an efficient, fast and enjoyable customer experience. The integration of a live chat service on your website will make your guest’s life easier, save them valuable time and be at their disposal when they choose. It will also help alleviate staff stress and workload.

Monitor social media channels

You can expect more inquiries on social media during the holiday season so maintaining your presence by monitoring and responding is a must. Guests have a certain expectation and social customer care will help address guest needs quickly. Remember to keep a friendly voice that adds a personal feel to the conversation. This will go a long way to helping you build trust and trust is key to creating loyal guests.

The desire to take care of people we love is at the heart of any holiday season. It is also at the core of what makes a hotel’s heart beat – taking care of guests’ needs and concerns. Offering a consistent customer service experience is what builds guest confidence and trust. Provide the best possible level of service and you won’t get caught on the naughty list.

Lodging Interactive Launches End of Summer Website Sale

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its End of Summer website sale program. Through the program Lodging Interactive will credit full service customers for the cost of developing their new website, essentially providing customers with a free website.

 

“Hoteliers realize that ongoing budgeting and investment is required in order to keep their websites competitive and with End of Summer website sale program they can be assured they have a budget for future website enhancements and development,” said DJ Vallauri, Lodging Interactive’s Founder and President.  “Every new full-service customer will receive a credit for every dollar spent on their new website which can be used to further enhance and update their website in the future.”

 

To be eligible for the website credit, new hotel customers must enter into a full-service agreement with Lodging Interactive before November 1, 2017.  For example, if a hotel spends $15,000 on a new website, Lodging Interactive will provide a $15,000 credit to be used for future website enhancements or a website redesign.

 

For more information on Lodging Interactive’s End of Summer website sale program please visit LodgingInteractive.com or call 877-291-4411 Ext 701.

 

Contact
DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: 877-833-7375

What Motivates Travelers to Create and Share Content?

Summer is synonymous with vacation. What better way to create memories of that vacation than to document it with photos, videos and commentaries that are shared with friends and family? This begs the question: What gives the vacationer the motivation to go one step further and share their content online via social networks?

sharing content

Images and chatter are about sharing moments in time: Experiencing life and all it has to offer. To capitalize on these moments, hotels need to first understand the different motivators within each stage of the traveler’s journey so that they capture – and hold – the traveler’s attention in all steps of their decision-making process.

Social relationships can be complex but at the heart is the desire to gain information from peers who have previously experienced the resort, hotel, vacation spot, or activity.  People tend to associate more closely with others who they perceive to be similar to them. They’re perceived as more credible, influential and reliable. A sort of word-of-mouth solicitation that hotel’s can use to their advantage.

5 Stages of the Guest Journey 

There are five stages in the guest journey. Within all stages people will look to others who have already joined in on a unique activity or visited that location on an off-beaten path, that hotel with great service, that local restaurant with delicious food.

  1. Inspiration: This first stage is the desire for the traveler to fulfill wants and needs for fun, relaxation and/or adventure so your hotel should be searchable.
  2. Planning: This is the stage when the traveler begins searching out possible destinations, hotels, transportation etc. in consideration for a booking. Your hotel needs to tap into this stage by offering the most relevant information to capture the traveler’s attention.
  3. Booking: It’s in this third stage that the traveler finalizes plans based on the search for information including shared content from other travelers who have “been there, done that”.
  4. Experience: In this stage the traveler takes in the best of destination, hotel and local area offerings.
  5. Sharing: At this point the traveler is now the “expert” and shares their experiences and spreads the word about the location, hotel stay etc. with friends, family and through online social channels.

Travelers Motivation for Sharing Content Online Via Social

In the sharing stage of the guest journey, travel photos not only provide personal messages about experiences, but also show brand affinity and can influence others on the same social networks. So the next traveler looking for that unique spot or get-away will look to the shared content that can influence their booking decision.

Olapic , together with Kantar Added Value, analyzed more than 2, 000 social travel images in an effort to determine what motivates people to share travel content online. The data points to what makes the traveler want to share experiences. 38% showed they want to share what they believe to be a unique experience. 23% wanted to share their moments of how to unwind and relax. 21% are excellent quality images that are very engaging. 18% just like to share their entertaining, fun experiences.

The most shared images were famous landmarks, cities or big events (54%); urban, off the beaten path images (44%); parks, mountains or forests (40%); and ocean, pool or blue skies (34%).  These were followed by images of Mother Nature, posing with friends and dining-shopping-eating like a local.

Through images there is a social sharing of the emotion experienced. Hotels want to get travelers to convert in any one of the guest journey stages. So these shared moments in any one of the traveler’s journey becomes a hotel’s opportunity to drive engagement, gain loyalty and earn a stronger ROI. What is your strategy to engage guests from inspiration to post stay?

 

The Changing Face of Customer Service for Hotels

Customer service has come a long way in the last hundred years but the most dramatic changes have happened – and quickly – in the last thirty. We have gone from brick and mortar shopping to online shopping – from using travel agencies for vacation bookings to searching social networks and using messaging apps.

hotel customer service

From the early 90s into the 21st century, the Internet and social media platforms changed the way we find and share information. Where we once looked directly to advertisers, fellow workers, business customer service staff, family or friends for information and ideas during our travel journey, we now look to online reviews, social networks and hotel websites.

 

We also seek out the opinion of peers online to help us sift through all the available offers, products and services we want or need to find that perfect hotel stay, vacation spot or foodie experience. Then just to mix things up a bit, different generations have different expectations.

 

Through all these recent social and technological innovations as well as different generational expectations of what great customer service entails, there are common needs that bind it altogether and exemplify the changing face of customer service for hotels:

Omnichannel Integrations

 Customer service and the customer experience expectations of today’s travelers have changed forever.  Whether it’s the tech savvy millennial or older generations, guests expect hotels to respond on their preferred channel.  So a seamless integration of services like social media, email and chat into one eCommerce platform will be in sights for the future. For the hotel, it means customer service agents get notifications from all channels coming into one place and a unified voice across all channels for messages that go out.

Self-service 

Making the customer experience easy and enjoyable is what it’s all about. Hotel guests or potential guests don’t want to struggle around your website and waste time trying to find the information they need.  Things like integration of a live chat service to your website, building a user-friendly website with great functionality or adding a great FAQ knowledge base make for an efficient, fast and enjoyable guest experience. Also, with mobile usage on a continuous rise, a responsive website is a must. For the hotel, it means you are making your guest’s life easier and saving them valuable time – two things that will go a long way in gaining and keeping their loyalty.

Guest empowerment and emotions

The human need for emotional bonding is a huge factor in providing great customer service and a strong motivator that drives bookings. Making your guests feel uniquely valued, special and important is a means to gaining their loyalty. You can’t currently make a chatbot empathize with your guest needs. For the hotel, it means keeping in mind that it is the genuine authentic relationship that sustains growth.

With so much digital competition, the new face of customer service for hotels is all about the guest experience. The genuine, feel good moments are not just a chance to complete a sale but an opportunity to strengthen your hotel’s connection to guests and potential guests. It’s what draws them into your hotel and keeps them coming back expanding your follower base and generating revenue.

The Rise of Messaging Apps for Hotels

Messaging apps are changing the way people communicate and, as messaging companies like Facebook Messenger, WhatsApp and WeChat build out their services, there are greater opportunities to reach out to guests by connecting hotels with users.

messaging apps

Gartner recently conducted a mobile apps survey showing that the number of people using messaging apps is steadily growing. Some interesting finds from their survey include:

 

  • People are looking for an app that has many services without the user having to leave the app. The main reason is that people are searching for a more engaging experience.
  • Businesses and app providers need to enhance their services by developing more engaging strategies for messaging and personal assistant apps.
  • For personal assistant apps, marketers should be looking at what’s needed to create a more friendly search strategy.
  • Social media apps are still the most popular but usage fell behind messaging apps. Messaging, personal assistant and shopping app usage was on the rise because of features like user-generated videos, customer service chats and m-commerce capability.

 

Messaging apps, like social media channels, change as features change and these changes happen quickly. Messaging apps are no longer just on a peer-to-peer level. People are now also using messaging apps to connect with hotels, watch content and browse offers so their adoption into businesses is rapidly growing.

 

Facebook Messenger boasts 1.2 billion monthly active users and its integration with Uber and Lyft shows their plans to move toward broader partnerships. Then there’s WhatsApp with plans to introduce a new commercial messaging platform specifically for businesses. Caesars Entertainment Corporation became the first to use messaging apps in the hospitality industry when they recently debuted WeChat Pay at selected locations and plans to have it roll out to all outlets in Caesars Palace and resorts in 2018.

 

Social media and messaging apps have become an ingrained part of daily hotel business. They have features that are valued by guests and potential guests who are on-the-go for both internal or external communications. With increased messenger app usage, hotels need to consider changing their content marketing strategy to reach out and connect with their guests and potential guests.

 

The projected growth of messaging apps is expected to be 2 billion people using messaging apps by 2018.  Hotels are always looking to see how to reach out to guests in all phases of their travel journey, creating memorable guest experiences and turning satisfied guests into loyal customers. As these messaging apps are expanding their functionality to connect brands with users, it is well worth exploring how they could be incorporated into your hotel marketing plans.

Learn more about Lodging Interactive’s live chat service for hotels.

 

Lodging Interactive Launches Stay.Play.Explore Local Content

Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its localized Stay.Play.Explore micro website services for hotels. Stay.Play.Explore provides hotels with fully curated local destination content and lifestyle activity based information for hotel guests.

“Hotel websites rarely provide deep localized content to inform and inspire guests when they’re in the travel planning phase,” said DJ Vallauri, Founder & President of Lodging Interactive. “Our Stay.Play.Explore micro websites provide curated local content tailored around things to do near the hotel and differentiates the property against its competitive set. This kind of localized, human curated content helps to drive direct bookings.”

 

Lodging Interactive Stay Play Explore Live Like a Local Marketing Micro Websites

 

Lodging Interactive marketing landing pages for hotels.

 

 

SIMILAR STORIES

 

Stay.Play.Explore adds value to any property seeking to drive more direct bookings and minimize its dependence on OTA’s. By providing deep, local information that is designed to complement the local destination, hotels are playing a more involved role in the guest’s travel planning process. Lodging Interactive copywriters curate and create unique content to appeal to all travel demographics.

“Stay.Play.Explore for branded properties, is the perfect content addition to brand.com property pages,” added Mr. Vallauri. “Providing potential guests with recommended weekend sightseeing itineraries and helpful local hints communicates to all demographics, business travelers, leisure travelers and family vacationers.”

Facebook integration of the Stay.Play.Explore micro website also extends the value to the hotel’s social media network.

 

Lodging Interactive Facebook marketing for hotels.

“Inspiring travelers throughout the travel journey is critical in closing more direct bookings. Anytime you can enable travelers to ‘Live Like a Local’ in a foreign destination, you win,” stated DJ Vallauri.

For more information on how to add Stay.Play.Explore localized content your hotel’s brand.com website pages, visit Lodging Interactive or call 877-291-4411 ext. 704.

Contact
DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: 877-833-7375